Photo: Art D’Égypte
Art D’Égypte is once again bringing together works from around the world for the second edition of Forever is Now. Taking place from October 27 to November 30 by the Pyramids of Giza, the international art exhibition will highlight a host of creatives including Therèse Antoine (Egypt), Natalie Clark (USA, Spain), Mohammed Al Faraj (Saudi Arabia), Emilio Ferro (Italy), Zeinab Al Hashemi (UAE), JR (France), Ahmed Karaly (Egypt), Liter of Light (Globally), eL Seed (Tunisian), SpY (Spanish), Pascale Marthine Tayou (Cameroon), and Jwan Yosef (Syria, Sweden).
Visitors can expect large-scale site-specific artworks that aim to blend with Giza’s 4500-year-old monuments of natural stone and are in line with the exhibition’s theme of “timelessness and the mysteries of an ancient civilization.” Sustainability also finds its place at Forever is Now II with artworks created using natural and industrial materials with the message that the future cannot be envisioned without a look at the past.
Nadine Abdel Ghaffar
“Our global success last year, motivated us to develop new plans that will amaze the world once more,” states Nadine Abdel Ghaffar, Art D’Égypte’s founder. “We have worked hard over the years to establish Art D’Égypte as one of the region’s premier art institutions and we are proud to bring you this latest endeavor.”
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Following the success of the exhibition’s first edition which celebrated the power of art in heritage sites, Forever is Now II is also launching Culturvator, a global cultural platform “that works with private and public entities to activate spaces for cultural promotion across all creative disciplines.” What’s more, Art D’Égypte has joined forces with Metaverse on a digital storytelling initiative that will see 10 Augmented Reality filters in the form of guides inform the backstory of each piece at Forever is Now II. “We are very excited for this partnership and to be one of the first art exhibitions showcased on the Metaverse with AR filters on Instagram in the Middle East, as Culturvator/ Art D’Egypte is always keen to be a pioneer,” says Abdel Ghaffar.
