Brach is the first hotel of the Evok Hotels Collection to offer guests a casual luxury lifestyle. Located in the heart of the 16th arrondissement of Paris, Brach is a place of life as much as of passage, giving an immersive and inspiring experience to visitors who want to discover the French capital, and a fresh lens on the city’s neighborhood life to residents and regulars. This unique and charming property is a delight all year round, but comes to life particularly during the festive season with wonderful gifting, F&B and celebratory events, along with other offerings that take place exclusively during this joyous time.
Brach was born from an immense 1970s mail sorting centre, with a surface area of 7,000 m2 left free to the imagination of visionary creator Philippe Starck. Architecture of the 1930s meets Modernism and Bauhaus, the Dada and the Surrealists in this unique abode. Warm colors are combined with natural and raw materials including wood, leather, concrete, glass, marble and metal, creating an inviting, earthy ambience. Everywhere, unusual objects and a selection of artworks create a cozy atmosphere.
Cultivated, energetic, unique, epicurean and aesthete, Brach is truly Parisian, and deeply connected to the neighborhood it sits in, with its own codes and personality. Generous and homely, it reflects the values of sharing and balance.
Thanks to its 59 rooms and suites, some of which come with terraces that offer breathtaking views of the rooftops of Paris—and of course, the Eiffel Tower—Brach is a cosmopolitan and surprising living space. What makes this glass structure house a must-visit is the comfort and intimacy that envelopes its every corner.
With its very own swimming pools, sports club, bar, restaurant, grocery store and pastry shop, Brach also gives visitors a well-rounded experience, harboring a feeling of well-being and ease from morning to night. The perfect balance of intimate and contemporary, this space may well be described as a unique living patchwork.
For food enthusiasts, the restaurant is a gateway to the world of Brach. Located on the ground floor and accessible to all, this spot creates a friendly environment for both, guests and locals, and offers an immersive menu that highlights the best of cuisine from the Mediterranean region. Healthy, balanced and full of flavor, the dishes served her champion local ingredients, fresh spices and exotic aromas.
For Christmas, Evok will also offer a collection of yule logs inspired by Christmas tree decorations, and Yann Brys, Head Pastry Chef (who has also been named Meilleur Ouvrier de France), has designed five creations, each of which recalls the unique identity of its individual Evok hotel. If you’re looking for a little more festive cheer, make sure to keep an eye out on the hotel’s special holiday season gifts too. You’ll find some unmissable souvenirs here, and can also consider gifting a special someone an intimate stay at Brach for the full Evok experience.
Like its restaurant, Brach’s bar is a journey immersed in generosity and sharing. Once again inspired by the flavors of the Mediterranean region, the bar team works with fresh products. Think minute-prepared condiments, mortar-crushed spices, cold-pressed juices and homemade syrups.
Perhaps one spot you must add to your list during your stay at Brach is its rooftop, which has been transformed into an urban garden with its own hen house. This little hideaway offers a 360° view of the Parisian skyline, with emphasis on the Eiffel Tower. The hotel’s aromatic herbs, fruits and vegetables are also grown here. What better spot to take a break from the hustle and bustle of the city streets to enjoy a quiet slice of Paris with nature?
Brach is open to all and offers private hire of suites, workshops, terraces and the rooftop garden for professional or private events, product launches, filmings, meetings and more. Add this spot to your list now.