Photo: Courtesy of UAE Jiu-Jitsu Federation
Amna Al Qubaisi, the UAE’s first female F3 driver, is once again inspiring people nationwide. Through a new campaign launched by the UAE Jiu-Jitsu Federation, the young racing driver is steering people toward the adrenaline-inducing combat sport.
The ‘Jiu Jitsu for All’ or #JJ4All campaign launched with a video that sees Al Qubaisi practicing with UAE national team star Shamma Al Kalbani. Not only do the two women present as role models for girls across the region, but their grappling skills and charming demeanor are certainly more than enough to encourage the pursuit of jiu-jitsu.
Photo: Courtesy of UAE Jiu-Jitsu Federation
“When I was approached to be part of the #JJ4All campaign, I was immediately drawn to the idea of inspiring people to lead a healthier and more active lifestyle through jiu-jitsu,” said Al Qubaisi. “As an athlete, I know the benefits of staying active and the positive impact it can have on one’s overall well-being. I am excited to use my platform to encourage the youth of the UAE to pursue this sport and discover their own potential, while also promoting the values of discipline, respect, and teamwork that jiu-jitsu embodies.”
Al Qubaisi is not the only face of the campaign. The federation hopes to showcase that jiu-jitsu is accessible to people from all walks of life, regardless of profession or proficiency. As such, the innovative campaign will feature both a range of high-profile and everyday members of the community, as well as physical and mental health enthusiasts. This showcase of diversity aims to raise awareness of the advantages and values of jiu-jitsu, that make this sport so appealing to everyone.
Photo: Courtesy of UAE Jiu-Jitsu Federation
His Excellency Mohammed Salem Al Dhaheri, Deputy Chairman of the UAE Jiu-Jitsu Federation states, “Through the ‘Jiu-Jitsu For All’ #JJ4All campaign, we hope to demonstrate why jiu-jitsu can be – and is – a sport available and accessible to everybody, regardless of demographics, profession, age, or skill level.” He adds, “Jiu-jitsu is a sport that enjoys widespread popularity and acceptance. It is a defensive martial art that places great emphasis on the practitioner’s mental acuity to efficiently utilize their energy. This sport is recognized as one of the most valuable investments for maintaining good health, improving physical fitness, and acquiring self-defense techniques.”
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