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Here’s How to Make a Difference This Father’s Day

Father's Day

Will and Jaden Smith in The Pursuit of Happyness. Courtesy of Columbia Pictures Industries, Inc.

As the third Sunday of June slowly inches upon us, as does Father’s Day. With the usual extravagance of outdoor picnics, restaurant brunches and movie dates having become more of a luxury than a guarantee, on account of restrictions in the UAE being gradually lifted, you may feel limited for choice when it comes to celebrating the most important man in your life. Thus, in an effort to commemorate Father’s Day 2020, the kindness exchange Stop and Help have launched a new campaign to spread joy.

If previous years have seen you spending exorbitant amounts of time on the online gift shop of your dad’s sporting team of choice, Stop and Help will help you celebrate this Father’s Day with the gift of kindness instead. Oriented around the focus of helping another family in need, the Stop and Help initiative will afford buyers the option of providing one week or four week’s shopping for a family struggling to cope in the current pandemic. By simply completing the online form, participants will have spread a little dose of joy, not only for their own dads, but for dads everywhere.

Participants are also encouraged to share their celebrations on social media using the hashtag #stopandhelpdads, in order to raise awareness of all the fathers currently living without an income, who are unable to provide for their own families.

Deemed a ‘kindness exchange,’ instead of a charity, Stop and Help was launched earlier in the year following on the onset of Covid-19, with the objective of matching people in need with people who could help. Since their inception, they have helped provide meals, groceries and support for families struggling to manage through the coronavirus pandemic and operate solely through the use of a ‘kindness register.

Read More: Chopard Brings Cannes Home with a Virtual Charity Gala for Covid-19 Relief

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