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How Disney’s Dream Big Princess Campaign Empowers Women

A submission by Annie Griffiths. Courtesy of Walt Disney.

Leave it to Walt Disney to motivate kids in the most magical of ways. Their latest global photographic campaign, Dream Big Princess, has enlisted female photographers from across the world to capture inspiring and fun moments of girls and women, such as children playing in the mud, a girl hugging an elephant and promising career proclamations, and share them on social media using the hashtag #DreamBigPrincess.

Teaming up with the Princess initiative, which was launched in 2016 to empower children through the stories of Disney princesses, the campaign aims to not only inspire others but to also raise money for underprivileged girls – with every like received on the posts across Facebook, Instagram, and Twitter, US$1 is donated by Disney to Girl Up, a United Nations foundation to support comprehensive programs that give adolescent girls in developing countries an equal chance for education, health, social and economic opportunities.

A submission by Kate Parker. Courtesy of Walt Disney.

From August 16 to October 11 the public will also be able to join in, posting their own images. For every picture posted with the hashtag #DreamBigPrincess, Disney Worldwide Services will again donate US$1 toward the program.  The target is to raise a minimum of US$500,000.

A submission by Ami Vitale. Courtesy of Walt Disney.

“The idea that stories – whether real-life or fictional, like those of Belle or Rapunzel – can inspire kids to follow their dreams is at the heart of the #DreamBigPrincess campaign,” explained Jimmy Pitaro the Chairman of Disney Consumer Products and Interactive Media. “We asked some of the most accomplished female photographers to help tell the stories of inspiring women and girls from around the world, and the results are incredible. We can’t wait for kids everywhere to see how powerful dreams can be.”

A submission by Ashima Narain. Courtesy of Walt Disney.

Representing the Middle East photographer Banan Alawneh, from Jordan, photographed several little girls at the Queen Rania Family and Child Center. Founded under The Jordan River Foundation, the center supports children through community programs and specialized facilities. In particular, Alawneh was inspired by the holistic services which include encouraging girls to express their feelings through art.

A submission by Banan Alawneh. Courtesy of Walt Disney.

With the female photographers coming from 15 countries, other subjects who have been shot include the youngest ever speaker at the United Nations, a gold-medal-winning Chinese Paralympian, the leader of Afghanistan’s first female cycling team, a teenage author of STEM coding books for kids, and a young surf champion from Brazil. With many achieving such success in the face of adversity, the campaign is set to inspire, no matter the person’s age.

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