Follow Vogue Arabia

Deema Al Asadi Explores the Exquisite World of St. Regis

Nestled in the vibrant city of Dubai, you’ll find an exquisite escape fit for a dream, where anything you desire is at the tip of your fingers, thanks to the renowned signature St. Regis Butler Service.

In Vogue Arabia’s latest video collaboration with St. Regis, get ready to follow much-loved content creator and tastemaker Deema Al Asadi as she takes us on a storied journey of indulgence and glamour across two breathtaking retreats: The St. Regis Dubai, The Palm and The St. Regis Downtown Dubai.

A stylish Deema stands overlooking the hotel’s breathtaking, panoramic view of the Dubai skyline and the iconic Palm Jumeirah, located at The St. Regis Dubai, The Palm. She picks up the phone to find Johnny, her attentive butler, already on the line, ready to anticipate every need. Of course, she’s excited — the St. Regis is renowned for its legacy of timeless elegance, glamour and vanguard spirit since its conception in New York over a century ago. After a brief exchange, she hurries through the lobby, where modern luxury awaits at every corner, eager to begin her indulgent retreat into her meticulously prepared getaway.

st. regis deema al asadi

Featuring floor-to-ceiling windows, Deema is invited into her elegantly decorated suite with a warm glow. As she gets ready for an unforgettable evening of celebration, Johnny unpacks her wardrobe in the room’s spacious walk-in closet, a feature present in all 290 guestrooms and suites spanning the luxurious property.

At The St. Regis Dubai, The Palm, the culinary world is your oyster, with four unparalleled restaurants, bars, and lounges of the highest pedigree on hand. Rüya, a 2023 Michelin Guide Selected Restaurant, offers contemporary Antolian cuisine one can only dream of. Cordelia delights guests with captivating views of culinary artistry and serves impeccable international dishes, while Dip Pool Bar offers guests refreshing poolside beverages and bites to enjoy while soaking up the sun beside one of the two idyllic infinity swimming pools. As day turns to night, Deema finds herself at The St.Regis Bar, with dim lighting and signature jazz music setting the mood.

What’s more? A stunning space designed to inspire—The St.Regis Gardens, an original concept created by The St.Regis Dubai, The Palm. A space that entices you forth with an open terrace marked with bonsai trees and flora from around the world, welcoming you to a selection of five top-tier restaurants curated by world-renowned chefs, including Trèsind Studio, a two-Michelin-starred restaurant not to be missed.

Amid the sandy shores of Palm Jumeirah, Deema basks in the sun, laying poolside at KYMA Beach Club and Restaurant, savoring authentic Greek flavors and refreshing drinks as the azure waters glimmer.

“What’s next?” Deema asks. The St. Regis Downtown Dubai, nestled in the heart of Dubai alongside the Dubai Water Canal, promises an urban oasis of luxury and sophistication. As she makes her eye-catching entrance, the hotel’s elegant decor seamlessly weaves together Dubai’s rich cultural heritage and modern innovation of the vibrant tapestry found in Dubai’s Souqs, each corner of the hotel’s interiors tells a unique story.

st. regis deema al asadi

Stepping into her suite, a tableau of timeless elegance and modern luxury unfolds—each detail a narrative spun of the brand’s rich heritage. A ritual celebrated in every St. Regis hotel globally, Deema enjoys the signature afternoon tea by the breathtaking backdrop of the Dubai Water Canal and the iconic Burj Khalifa piercing the sky in the distance—a sight to behold from the comfort of her plush retreat. A high-stakes chess game, which Deema, of course, wins, is followed by a tranquil interlude at The St. Regis Spa. A cocoon of rejuvenation and indulgence featuring six treatment suites and bespoke treatments by expert therapists including a traditional Arabian hammam, make this truly a one-of-a-kind experience.

st. regis deema al asadi

As she emerges refreshed from the hotel’s infinity swimming pool overlooking the Dubai Water Canal, the night beckons. Deema finds herself engulfed in the vibrant nightlife of the hotel’s signature St.Regis Bar, serving its signature concoctions by her ever-present butler and indulging in the celebrations. Sensing she needs a moment to breathe, Johnny arranges a serene boat ride along the waterfront, the city’s lights reflecting like gems on the water—a moment of calm in the bustling night.

As night turns to dawn and eventually day, Deema’s exquisite journey with St. Regis draws to a close, her departure as stylish as her arrival. She’s escorted to her car without lifting a finger, thanks to the hotel’s butler packing services. “See you next week, Johnny,” she says, and who can blame her? St. Regis Hotels will always leave you wanting more.

Director: Ämr Ezzeldinn
Style: Jade Chilton
Hair: Ivan Kuz
Makeup: Mabs
Cinematography: Ed Yazbeck
Featuring: Deema Al Asadi and Talal Kahl
Vogue Producers: Danica Zivkovic, Rama Naser
Director’s producer: Sam Hamouly
Editor: Muhammad Gamal Eldin
Colorist: Dmitry Litvinov
Car: Airwerks Studios
Style assistant: Syma Ahmed
Production intern: Wazina Nizar
Location: The St. Regis The Palm and The St Regis Downtown Dubai
Special thanks: Charlotte Tilbury Arabia
Talal’s wardrobe: Custom suit by Suited & Booted Dubai
Deema’s wardrobe: Giambattista Valli, Ferragamo, La Double J, Gucci, Valentino, Giving Moment, Eres, Georges Hobeika, Giambattista Valli (in order of appearance)

View All
Vogue Collection