Stepping into the philosophy of an elevated female-driven shopping marketplace, Jardin Privé returned last October in its second edition to Garden 8 in Cairo, Egypt. Setting sail under the headliner “Empowered women empower women,” the honored business entrepreneurs and the female-centric dialogues they promote. The four-day event was hosted by Yasmine Sarwat, owner of Posh Shades and Socialista Events, and Salma Fathalla, owner of the Sal and Lou fashion line. Workshops, talks, and a panel discussion by female leaders and female-led brands marked this year’s calendar, along with the reveal of the latest collections of labels including Okhtein, Le Petit Chato, Neith, Aquarel and Maison Du mec to showcase their latest collections. Prestigious jewelry houses like My Diamond, Erian Jewelry, Michael Oro, Iram, and the leading French cosmetics brand Lancome also contributed to the event’s success, and Dalida Ayach enchanted the audience with a fashion show of her clothing line Dalida Ayach Boutique.
Jardin Privé this year also touched upon the newest fashion and beauty trends in the market, and shed light on the key figures in the industry across the Middle Eastern region. Sarwat said, “The fashion industry has always had more than what it shows. It’s an art that reflects who a person is.”
And that’s not all. The latest edition of the special event also saw several woman-oriented business discussions by personalities including Nadine Njeim, Nour Arida, Ramy Ayach, Cedric Haddad, Mai Omar, Hilda Khalife, Zoya Sakr, Lojain Omran and Dina Ragheb.
Ranking 3rd in the Forbes List for largest economies in the Arab world, Egypt has captivated international brands and gained their trust with its booming business scene. As a result, the North African country saw an increase in the net foreign direct investment by 11.6% in 2020, a year most countries considered economically challenging.