If there were two words that could sum up Boghossian, it would be passion and perfection. The 150-year saga of the Geneva-based, family-run high jewelry house began with Ovaness Boghossian at the center of the Silk Road. “Then we gradually moved to Aleppo, to Lebanon and then to Antwerp, Geneva and today also London,” says Dalia Boghossian Azzouz, marketing director of the maison (and daughter of the CEO). This journey from East to West shaped the brand’s DNA and gave it a wealth of artistic and cultural inspirations. This translated into a commitment to art, with the maison taking part for the second year in Art Dubai as official jewelry sponsor. “During this year’s edition of Art Dubai, Boghossian is promoting the artistic dialogue between East and West,” says Dalia.
Taking center stage in a ‘cabinet of curiosities’, the jewelry pieces are held solely by the tension of silk cords – a material chosen for being the most precious good traded on the Silk Road, where the maison was born in 1868. “It’s a cultural collaboration between East and West, between the Danish Kufstudios who designed the silk cords and the lacquered showcases by Lebanese designer Nada Debs,” says Dalia. Presenting unique pieces in this special installation, Boghossian designs highlight the dialogue between cultures and the extraordinary beauty that has resulted from multicultural influences. “From the East, we take the vibrancy of colors, the patterns, the femininity, and the curves. And then from the West we take the modernity, the fluidity, the technology,” explains Dalia. Pushing the boundaries in jewelry design, Boghossian champions the Art of Inlay, the Kissing technique, and the patented Merveilles style. “In the Inlay and Kissing techniques and also in our high jewelry, we always create something with a twist. You can expect the unexpected with us,” says Dalia. “And we’re very fortunate to be surrounded by talented craftsmen,” she adds. At Art Dubai, novelties presented by the maison include the multi-color Paraiba, Conch and Diamond Necklace and Earrings set, a lyrical composition between natural conch pearls and Paraiba tourmalines, the ‘Kissing’ Multi Colour Gemstone and Diamond Detachable Necklace set in rock crystal and multi-color melées, with a cushion-shaped mint tourmaline topped by a diamond in the center, and the yellow gold and diamond ‘Merveilles’ Halo line, a new twist on the beloved and bold collection.
View this post on Instagram
The maison underlines its heritage and commitment to bridging Eastern and Western design, culture and dialogue, at Villa Empain, an Art-Deco landmark in Brussels, home to the Boghossian Foundation. Open to all, and already having welcomed over 800 000 visitors, the Villa promotes the universal language of art as a force for positive social change. A retrospective exploring the evolution of the Villa Empain, from its beginnings in the 1930s, to its role today as the headquarters of the Boghossian Foundation, is displayed to visitors of Art Dubai.
Joining the marketing department at Boghossian in 2016 and now serving as its director, Dalia oversees media and events, digital expansion, brand and product development. More recently, she helped to develop and launch the Boghossian book by Assouline. A memorable tome that explores the Boghossian family history, the talent behind the craft, and of course, the wonderful jewelry. “We were very fortunate to have the memoirs of my great grandfather,” says Dalia.
Read Next: Art Dubai 2023: Meet the Four Emirati Artists Bringing a Diverse Range of Disciplines to the Fair