Beyoncé’s charitable organization, BeyGOOD, has announced a new fund in partnership with the NAACP. The Black-Owned Small Business Impact Fund will help small firms in cities hit hardest by turbulent recent months in the US. It will make grants of $10,000 available to small Black-owned businesses to help them survive the downturn, and emerge stronger on the other side.
A statement on the NAACP website said: “The challenges of Black business owners navigating in the climate cannot be understated, as the effects of uprisings across the nation have led to many businesses being placed in dire straits due to damages and other small business needs.”
Business owners operating in Houston, Atlanta, New York, Los Angeles and Minneapolis will be able to apply online until July 19, and reviews of the applications will take place between 20 July and 29 July. Selected applicants will be notified on July 31 on Beyonce.com.
In June, Beyoncé launched Black Parade Route – a full section of her website devoted to promoting black-owned brands. With subcategories ranging from Art & Design to Fashion, Restaurants & Bars to Beauty, the list was curated with the help of costume designer Zerina Akers – who launched a dedicated brand index, Black Owned Everything, earlier this June.
Beyoncé established her foundation in 2013 to encourage people to #BeyGOOD to themselves. Kindness and compassion is at its core, and over the years it has partnered with charity programs to help people in the US, Europe, Africa, South America, and the Caribbean.
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Originally published on Vogue.co.uk