Vogue Arabia’s November 2022 issue guest edited by Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums, is notable for many reasons. Celebrating Qatar’s creative community ahead of the 2022 Fifa World Cup and honoring the finalists of this year’s Fashion Trust Arabia awards, it features supermodel Naomi Campbell dressed in African designers, and Afghani refugee turned professional football player and medical doctor Nadia Nadim on its covers. Now, readers can bring the issue to life with a special augmented reality (AR) feature that explores the beauty of Qatar, offering a mesmerizing bird’s eye view of its vast desert, museums, stadiums, and more. Every copy of the magazine comes with a special QR code—in the unmistakable colors of Qatar’s flag—that is the key to unlocking the exclusive video.
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How to get started:
1. Open your copy of Vogue Arabia’s November 2022 issue to the last page and scan the QR code with your phone’s camera.
2. Tap the link and allow it to access the camera.
3. For sound, simply tap the magazine on your phone screen.
4. Sit back, enjoy, and make sure to share your experiences on social media and tag #VogueArabia.
Launched in 2021 with our April issue, Vogue Arabia’s AR experience was a first in the region and has since gone on to feature both Arab and international stars.
More AR experiences are being developed by the Vogue Arabia team, so stay tuned.