Photo: Instagram/@experiencealula
There is exciting news for budding photographers based in Saudi Arabia, as The Royal Commission for AlUla (RCU), in collaboration with Sony, has just launched an exclusive photography competition. Launched on August 19, the competition will run up until September 23, 2020.
The campaign seeks to find five talented local photographers under five themes that highlight the main attractions of AlUla. The category themes include Nature, Monumental, People, Design, and Adventure. The winners will be selected from the shortlisted candidates by the RCU and a panel of judges, which include Sony ambassadors. Each winner will be awarded a USD 2,666-commission from the RCU to provide 50 images to be used for its marketing activities as part of the reopening of AlUla from October, along with a Sony Alpha 6600M camera. Participants will need to submit their work on the Experience AlUla Instagram account by using the hashtag #capturealula and #experiencealula, to have a chance to win. “Judges will be looking for technique, creativity and storytelling. The Experience AlUla channels will showcase some of the most impressive entries over the course of the four weeks,” said Saad Almatrafi, Official Spokesperson, RCU.
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Set to reopen to visitors in October, AlUla’s attractions include the Kingdom’s first Unesco World Heritage Site, which will be accessible year-round. Treks, walks, as well as trails, will be available for visitors who want to delve deeper into the stories and customs of the region. Phillip Jones, Chief Destination Management and Marketing Officer at RCU said, “We love the idea of having the stories of AlUla told through the experiences and eyes of local residents. Who better to help us in our marketing efforts than the proud locals of AlUla who know the destination better than anyone.” “We are developing immersive, light-touch experiences that harness the power and silence of the landscapes, experiences such as guided stargazing in a desert night sky that has inspired science, religion, philosophy, art, and literature for millennia,” Jones also added.
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