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Alicia Keys Thanks the Saudi Craftswomen Who Gifted Her a Personalized Bag Strap


A known advocate for women’s rights, Alicia Keys‘ humanitarian work was recently recognized by a Saudi-based non-profit enterprise during her trip to the Kingdom. After her performance at AlUla, the organization named Namat gifted the musician with a beautiful bag strap created with the aim of encapsulating everything she stands for.

Photo: Courtesy of Namat

Inspired by her hit song ‘This Girl is on Fire’, the bag strap was presented to Keys at the Women to Women event at AlUla’s Town Hall. The women that work with embroidery and design at Namat interpreted the song in their own words and chose the paragraphs and sentences that resonated most with them. The words of the song reflect and represent the aim of the company’s project through the employment of women and focus on their empowerment, which Keys was very appreciative of.

Soon after, the singer took to Instagram to personally thank the women who created her bag strap. “To the ladies who designed this beautiful piece for me from Namat, I just wanted you to know I got it and it is so stunning,” she said. “And literally the translation, the words, the energy, you captured it. You captured the meaning. You are the meaning which is why you captured it. You mean so much to me and I just wanted to tell you that I adore this and this is a very special gift to me and thank you for blessing the world.”

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