Get ready to unwrap 10 days of fun, fashion, and celebration in the world’s leading shopping destination from November 15-24. Join us at Vogue Loves Fashion Avenue, an iconic celebration commemorating the 10th anniversary of The Dubai Mall. Huge, picturesque, and interactive installations; exclusive talks with celebrities and style icons; masterclasses from industry experts; live performances; and more.
Scroll down to see the fashion powerhouses, regional style icons, and industry insiders who will be joining us to mark the occasion, and also discover the 50+ in-store activities taking place during this momentous celebration.
The Vogue Loves Fashion Avenue Main Stage will feature exclusive nightly programming with celebrities, models, and prominent fashion and beauty personalities. You won’t want to miss this.
A Night With Supermodel Naomi Campbell
November 15, 7pm
Naomi Campbell, one of the world’s top supermodels and Vogue Arabia’s November 2018 cover star, opens up about her inimitable career as she is interviewed by Manuel Arnaut, Editor-in-Chief of Vogue Arabia. Followed by an exclusive signing of her November 2018 Vogue Arabia cover (note: spaces limited and on a “first come, first served” basis).
Urban Decay Makeup Masterclass
November 16, 4pm
Makeup brand Urban Decay presents a masterclass featuring Urban Decay global makeup artist Izabela Cruz with influencer Soraya Shawky.
The Scents of the Middle East
November 16, 5:15pm
Internationally renowned fragrance critic Chandler Burr, in conversation with Vogue Arabia beauty editor Alexandra Venison, discuss the scents of the Middle East. Moderated by Brandy Scott from Dubai Eye 103.8
Arabia’s Screen Sirens Open Up About Their Success
November 16, 7pm
Some of the region’s biggest movie, TV, and music stars discuss their rise to fame and their red carpet style.
Panel: Is Fashion Diverse Enough?
November 17, 7pm
Industry specialists, including Ghizlan Guenez, CEO of The Modist, Patrick Herning, founder of 11 Honore, and activist Sinéad Burke, debate diversity in fashion.
A Special Performance from Layla Kardan
November 18, 7pm
The Dubai-based songstress sings classic and new themes on the back of her recent collaboration with Christian Louboutin.
Panel: The Changing Face of Beauty
November 19, 7pm
Vogue Arabia sits down with industry experts including Mohammed Hindash and Dr. Jaffer Khan to discuss the rise of the beauty industry in the Middle East. This panel will be moderated by Alexandra Venison, Beauty Editor of Vogue Arabia.
Panel: The Region’s Social Trailblazers on Modern-Day Media
November 20, 7pm
A panel discussion with some of the region’s striking influencers: Dana Hourani, Dima Al Sheikhly, and Hala Abdallah. This panel will be moderated by Alexandria Gouveia, Managing Editor of Vogue Arabia.
How to Always Have a Good Hair Day, With Joelle Mardinian
November 21, 7pm
Celebrity Joelle Mardinian reveals the tricks of her incredible style to Alexandra Venison, Beauty Editor of Vogue Arabia. Presented in association with Dyson.
Panel: Young Arab Designers Reveal What it Takes to Make It
November 22, 7pm
Designers Arwa Al Banawi, the Al Marzook siblings, and Lama Jouni open up about their celebrity-loved collections and the reality of being fashion entrepreneurs in the Middle East.
We’ve Got Nancy: A Concert With Arabia’s Musical Superstar
November 23, 7pm
Multi-award-winning Lebanese singer Nancy Ajram will perform some of her greatest hits for her fans. Expect classics mixed with her newest offerings — and plenty of star power.
Boutique launch event.
Receive a gold henna gift with purchase.
In-store DJ and karaoke nights every Friday in November (starting November 9).
The popular Parisian café launches its new high tea experience.
Meet British couture designer Giles Deacon and Creative Director Mariya Dykalo for the launch of the GilesxAspinal Collection.
The release of the limited edition Lorenzo collection in celebration of The Dubai Mall and its 10th anniversary (only 50 pieces available). A Ferrari x Berluti collaboration launch will also be held in Level Shoes.
Beauty activations with Kiehl’s and Murad.
Burberry will host a bespoke gifting experience featuring a unique curation of products inspired by the brand’s British heritage, including small leather goods, scarves, and jewelry. For a limited period, guests will also be able to personalize their gifts with a range of exclusive and customizable packaging.
Made-to-measure suiting event.
Juste un Clou art installation inside store.
At the new Chanel Beauty boutique — the first in the Middle East — six special two-hour masterclasses will be hosted with Chanel Beauty’s makeup experts, who will offer customized advice and introduce you to the latest Chanel beauty secrets.
The available sessions are listed below. Please note that registration is required, and spaces are limited to 5 people per session. Register through the email address listed above.
Tuesday, November 20
Session 1: 10am – 12pm
Session 2: 2-4pm
Session 3: 5-7pm
Wednesday, November 21
Session 1: 10am – 12pm
Session 2: 2-4pm
Session 3: 5-7pm
A special order event with a set of swatches and samples for customers to create their own unique shoes or sneakers.
A personalization event for Coach leather bags with styling from celebrity stylist Kelly Lundberg.
In-store animation dedicated to the maison’s 2018 Resort collection.
The Regional Dior Pro Team will be hosting exclusive complimentary services dedicated to skincare, makeup, and fragrance.
- Thursday, November 15: Guests will receive a complimentary fragrance masterclass.
- Friday, November 16: Guests will receive a complimentary one-to-one consultation and makeup application.
- Thursday, November 22: Guests will receive a complimentary 30-minute facial.
Note: Registration is required and spaces are limited. Reserve your space by calling the Parfums Christian Dior Boutique at +971 4 388 2083.
In-store activation with DJ.
Looks from Dolce & Gabbana’s exclusive “Day & Night” fashion show, which was recently hosted at Fashion Avenue in The Dubai Mall, will be on display.
An exclusive preview of the new collection and complimentary 15-30 minute grooming treatments in Dunhill’s in-house barbershop. Note: by appointment only.
Enjoy up to 40% off* selected lines in-store (located in Galleries Lafayette).
The official store launch of the new Fashion Avenue boutique in the presence of designer Giuseppe Zanotti.
The official boutique launch.
The reveal of the Masterpieces – The Jewelry Collection. Inspired by the Renaissance period, the collection combines the know-how of French perfumery, crystal making, and the craftsmanship of fine jewelry to create a unique piece of art.
Under the artistic direction of Charlotte Macaux Perelman and Alexis Fabry, the Hermès Species of Spaces installation will showcase the maison’s 2018-2019 collections for the home.
A limited-edition IWC Portugieser Annual Calendar will be available in The Dubai Mall IWC boutique. With a gold-plated index and green dial, only 150 pieces of the watch have been crafted worldwide.
In-store activation with DJ.
Grand Soir collection trunk show and styling sessions.
Enjoy up to 40% off* selected lines, both in-store & online.
In-store giveaways and a special “high heel” photobooth.
“Spin and Win” with any purchase.
A free jar of Lakrids personalized for The Dubai Mall’s 10th anniversary offered with a purchase of at least AED 200 in the new boutique, opening on November 17.
Lancôme will host a takeover of the Vogue Loves Fashion Avenue Botanical Beauty Bar from November 22-24. A masterclass will also be hosted on November 23 at 4pm with Lancôme Regional Makeup Artist Zaid Mustafa.
Customers will receive a monogrammed Alcantara clutch (AED 500 value) with a purchase of a Leica C camera.
Various brand activations from Montroi, Sergio Rossi, and others.
Store launch event in the presence of Prosper and Martine Assouline. The event will be hosted by Rena Sindi, author of Be R Guest. Note: by invitation only.
Flower arrangement workshop. Note: Registration required, and space limited to 5 people per session. Register through the email address above.
“A Decade of Love” capsule collection launch to celebrate the 10-year anniversary of the iconic Hangisi shoe.
Store launch event of the new Fashion Avenue boutique.
Enjoy up to 40% off* selected lines, both in-store and online.
“Miu Miu Type” customization service to personalize shirts and t-shirts with your initials.
Enjoy up to 30% off* selected lines, both in-store and online.
Launch of Dubai-Tokyo project, with limited edition organic cotton T-shirts. Hosted in Level Shoes.
Celebrate the arrival of the Moschino Holiday Teddy Capsule collection during an “unBEARably” cute launch event. Enjoy Teddy-themed sweets and a fun photo activity in-store.
Exclusive capsule collection launch, inspired by Dubai and the Burj Khalifa.
Various activations from Acqua di Parma, Chanel Beauty, Dior Parfums, Henry Jacques, Lancôme, Penhaligon’s, Tom Daxon, Urban Decay, and more.
The Taste of Smell
Experience a sensorial journey in Perfumery & Co. where you’ll discover just how much influence scent has on taste. Macarons created by acclaimed Chef Abel from some of the world’s most unique scents will tantalize your taste buds.
Meet internationally acclaimed author and fragrance expert Chandler Burr on Friday, November 16 with The Address Boulevard’s Chef Abel. Together they have created delicious macarons based upon the ingredients in five fragrances.
Meet Chandler and Chef Abel for live macaron making on Friday, November 16 at 4:30pm and again at 7:30pm.
Meet Chef Abel for live macaron making on Saturday, November 17 and again from November 22-24 at 4:30pm and again at 7:30pm.
Prada Donna made-to-order décolleté project exclusive for The Dubai Mall and preview of Prada Donna Sidonie bag.
In-store activation with DJ.
Sergio Rossi customization event launch for made-to-measure shoes. Hosted at Level Shoes.
Hand-decorated 10th anniversary “Luxemburgerli” by a Swiss chef.
Launch of 10-piece capsule collection of customized sneakers designed by six hand-picked UK artists.
Complimentary add-on services offered to customers.
New Collection ’18 launch for customers, press, and influencers.
Spring 2019 collection launch and meet & greet with Creative Director Rem D Koolhaas.
Urban Decay will host a takeover of the Vogue Loves Fashion Avenue Botanical Beauty Bar from November 15-16. A masterclass will also be hosted on November 16 at 4pm with Urban Decay Global Makeup Artist Izabela Cruz.
Launch of python bags capsule collection, exclusive to the Middle East, designed by Creative Director Pierpaolo Piccioli.
Launch of “Le Secret” high jewelry collection.
An exclusive cocktail with special guests Fouz Al Fahad and Noha Nabil.
Inspired by the world’s major fashion capitals, Paris, London, Milan, and New York, Vogue Loves Fashion Avenue brings you immersive, interactive installations spread out across Fashion Avenue.
The City of Lights and the home of Haute Couture. Walking down its grand boulevards makes for a truly stylish experience. Wander through the streets of Paris in Fashion Avenue, quite literally weaving your way through La Galerie, filled with avant-garde fashion images photographed for Vogue Arabia in Paris. Make your way to the Botanical Beauty Bar, a picturesque setting serving up fragrances and all things beauty from Perfumery & Co. Don’t forget to stop by the Vogue Loves Fashion Avenue Main Stage for exclusive nightly programming featuring celebrities, models, and prominent fashion and beauty personalities, beginning with supermodel Naomi Campbell. And did we mention live music performances from the likes of Nancy Ajram?
Where luxury fashion and subcultural street vibes collide. Enter the contemporary streets of London and its array of iconic brands and journey on the ultimate shopping experience. Visit our quintessential London Tea House pop-up for the perfect picture. In a celebration of The Dubai Mall’s 10-year anniversary, find out Vogue Arabia’s predictions for The Next 10 years in a specially curated series of videos — and make your own predictions on the future.
Italy’s sartorial hub has long established its role and authority within the world of fashion. Stepping into Milan is as though you are walking down Via Montenapoleone itself. Take a break from shopping to enjoy live operatic and musical performances at Il Teatro, inspired by the iconic La Scala opera house. In any famous street in Italy you’ll find a newsstand, and none more glamorous than Studio Vogue, our custom Milanese newsstand. Step in and take your picture surrounded by the iconic covers of Vogue.
The Big Apple: America’s fashion capital. Few things are as fun and iconic as a trip down New York’s Fifth Avenue. Journey through the streets of New York in Fashion Avenue, immersing yourself in the city’s glittering heights on our NYC Lights runway. Continue on and explore our Sneaker Lab, inspired by the infamous New York club scene, where design and architecture come together in an exciting multi-sensory experience.