Calling all beauty aficionado’s: YSL Beauty is set to cut the proverbial ribbon on its first boutique in the Middle East on January 18. The capacious store will also become the world’s biggest YSL Beauty flagship when it opens its doors in the region’s premiere shopping destination, The Dubai Mall.
The luxurious new location is housed in the newly-opened Fashion Avenue and spans over 1,400 square feet of the best the luxurious Parisian brand has to offer, including makeup, skincare, and fragrances. The boutique also has access to exclusive products and services unavailable anywhere else in the region. For the ultimate YSL experience, there’s also a customization area in addition to an ongoing agenda of in-store events and activities year-round. The new space joins the lineup of other YSL Beauty outposts currently operating in the United Kingdom, Malaysia, Singapore, and more.
But that’s not all: shoppers who visit the new boutique have the opportunity to sign up for the customer loyalty program that includes exclusive invitations and gifts, while first-time visitors are treated to a complimentary “welcome gift” to enhance the customer experience.
For the occasion of the grand store opening, shoppers will get a chance to meet the YSL Beauty International makeup artists and regional beauty influencers Maya Ahmad and Reem Alsanea, who will take budding makeup artists, professionals, and beauty enthusiasts through some of the best makeup tips and beauty tricks during a three-hour masterclass.
The YSL Beauty masterclass will take place on January 18, 2019 from 4pm to 7pm. Don’t forget to register and be one of the first 100 guests to get a complimentary Rouge Pur Couture Lipstick at the event. To register, visit: Ysl-rougepurcouture-fss.com