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Wella Releases a Groundbreaking Formula For Coloring Hair Minus the Damage


Courtesy of Wella

We all love to switch up our hair color now and again. More so, if it wasn’t at the demise of the health of our locks. Wella Professionals’ is here to help with its new technological advancements. Introducing Koleston Perfect with ME+. Created after seven years of color science, over 3,000 formulations were tested. For those looking for true to tone color from tip to root the color is also perfect for grey coverage. The line-up of colors is perfect for natural locks, brunettes, reds, and blondes.

Combining the powers of its Pure Balance Technology and ME+ it is the first and only professional hair color where both components have been proven to provide vibrant rich color with less damage. The former works by minimizing the formation of free radicals during the color formation. This is done by deactivating impurities such as metals, which can be found in the hair. ME+ technology, on the other hand, has been designed to replace the extreme sensitizers PPD and PTD. This reduces the risk of developing a new allergy to hair color by 60 times. Although, it is important to note a risk still remains, so an allergy test should always be performed 48 hours before each coloration.

Koleston Perfect ME+ is available at selected Wella partners and Rossano Ferretti Hair Spas in the UAE.

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