100% Match | 2021 | PG 13 | 1 Season
Rumor has it…a secret’s out! But whose could it be? Take a seat at the table for a buffet of mystery, seasoned with betrayal, make up, and a dash of drama! Vogue and MAC Cosmetics invite you to savor Qata’ef.
Qata’ef pays homage to an era of classic TV in the Arab world. In creating the storyline, director and screenwriter Zaid Abu Hamdan took inspiration from the popular 1980s and 1990s Egyptian series Layali AL Helmeya and Fawazir Ramadan, bringing out the high drama and exaggerated emotions often featured during this golden time of Arabic TV.
Paranoid her secret is out, Lady Loja invites her nearest and dearest to a dinner at her grand palace to find out who knows, and who the culprit is.
Upon receiving their invites, Enjy, Haifa, Maram, and Deema battle mixed emotions, each haunted with dark realities of their own.
Driven by an insatiable appetite to protect their own truths, they arrive at the dinner. But while their plates remain clean, they dish out their own revelations.
A series riddled with forbidden love, betrayal, lipstick, and eyeliner.
Episode 1 – Which one of them knows?
This episode, Lady Loja is stunned by paranoia. Is her secret out? Do they know? Lady Loja invites her nearest and dearest to a dinner at her grand palace to find out who knows, and who the culprit is. Could it be Maram, Enjy, Haifa or Deema? Who knows.
Episode 2 – One of them knows
When Haifa gets a call to honor Lady Loja with her presence, things get heated with Maram. A dish is best served hot and full of secrets.
Episode 3 – She must know
A dark cloud hovers over when Enjy hears from her sister. Torn between family and career, the dinner party looms over like a den of doom. A storm is brewing.
Episode 4: If they only knew
With the dinner looming, Lady Loja is concerned about her missing cook. She takes matters into her own hands. She calls her cook’s daughter, Deema, to get to the bottom of it. But little does she know, Deema is hiding more than the whereabouts of her father.
Episode 5: The final scene
As the women arrive at Lady Loja’s mansion, tension fills the air for all except one. The night is filled with secrets and scandal. Get ready to dish, because dinner is served.
Credits:
Writer and director: Zaid Abu Hamdan
Director of photography: Saad Aldin Alkharouf
1st Assistant Camera: Ayoub Khain
Digital technicians: Shajahan Palliyalil, John Kochanczyk
Sound technician: Sooraj K
Production designer: Lilian Alhakim
Producer: Camilla Fitz-Patrick
Production assistants: Cynthia Baaklini, Rama Naser
Wardrobe designer: Mariam Yeya for Mrs Keepa
Wardrobe assistant: Raghad Ezzat Sbeiti
Makeup design: Mariam Khairallah for MAC Cosmetics
Makeup artists: Janine Horsley, Tani Kang, Cheryl Leonard, Layla Atallah, Eloisa Karla Zabala, Celia Ayur, Hiba Al-Najjar for MAC Cosmetics
Hair: Deena Alawaid
Hair assistants: Aida Kuchkacheva, Riqui Flores
Talent management: Clarisse Khairallah
Photography: Sandra Chidiac
Photography assistant: Raymund Lozano
Music: Suad Bushnaq
Shot on location at Palazzo Versace Dubai
Lojain Omran as Lady Loja
Her confidence is radiating and ego unmatched. With one look she can instill a wave of insecurity in another. Yet the question begs, do these insecurities stem from elsewhere?
Maram Zbaeda Maalouf as Maram
In Maram’s eyes the world is perfect. The sky is always blue, the grass always green. Oblivious to “real world” problems, Maram enjoys her life way up in the clouds.
Haifa Beseisso as Haifa
Real and raw, with Haifa what you see is what you get. There is no beating around the bush when it comes to her artistic vision, however there is more than meets the eye.
Deema Al Asadi as Deema
A modest and humble woman. Her soul is sensitive, emotional, and delicate as a butterfly. Some would say she’s a little too delicate. However, don’t let the humble facade fool you, even butterflies have secrets.
Enjy Kiwan as Enjy
Fierce yet flawed. Enjy has been controlled and manipulated by her sister, Lady Loja, building frustrations and sorrow deep within her. But not anymore, it is time that Enjy took back her own narrative.
The holy month of Ramadan has arrived, welcoming a celebration of giving and the very essence of appreciation. This year, MAC Cosmetics has curated the perfect gift to celebrate the beauty that radiates at the core of Ramadan with their all new MAC Desert Skies. Inspired by the heart of the sacred month and the stunning Arabian deserts, MAC Cosmetics introduces a unique collection of limited edition makeup kits that glisten with utmost Ramadan spirit.
Boasting an exciting variety tailored towards eyes, lips, and skin, these special makeup kits will have you basking in the radiant glow of sun-soaked skies and moon-lit memories for the entirety of Ramadan and beyond. These new limited-edition kits unite makeup lovers everywhere, making it the absolute perfect gift for yourself and your loved ones.
In an exclusive interview with Mariam Khairallah, Global Senior Artist for MAC Cosmetics Middle East, she reveals her inspiration behind the makeup design for each character from Qata’ef. Shop the full collection here.
The inspiration for the series came from popular 1980’s and 1990’s Egyptian series – and the makeup look inspiration specifically came from the music icons and actresses from this era, such as Sherihan.
What we know about 80’s makeup is that you can never have too much of a product. We used this concept but balanced it for each character. When you’re watching a series in today’s time, there is always a statement and signature look for each character; the idea was to have one statement look or product for each character, basing it on their personality. Creating a balance with the team was really important to create a well-rounded look.
Lady Loja
Lojain’s character is devious and intriguing, she hides behind a bold red lip, which I love!
Haifa
With Haifa’s persona as an edgy artist, the vibrant eyeshadows really amplify her character to another level.
Maram
Maram, while living in her own world, has a very sophisticated smoldering eye look that compliments her character and it looks great!
Enjy
Then you have Enjy whose character is very cool, so we used an electric mix of colors for the overexaggerated eyeshadow, which was so much fun.
Deema
Deema’s angelic look was perfect for the endless draped blush, which was iconic in the 80’s.
