Those looking to boost their New Year’s resolutions with a feel-good, do-good diet may already know about Veganuary, the yearly campaign that asks consumers to try a vegan diet and lifestyle for the duration of January. Last year’s efforts saw a record 400,000 people sign up globally for the official Veganuary, pledging to keep vegan for the month and joining famously fulltime vegan celebrities such as Natalie Portman, Rooney Mara and animal advocate, Saudi Arabia’s Prince Khaled bin Alwaleed bin Talal.
With so many excellent vegan and cruelty-free skincare and makeup brands now on the market, there’s no reason why we shouldn’t also consider switching to a vegan beauty routine, with both new launches and old favorites alike endorsing a vegan philosophy and practice.
This year is an auspicious one for Aveda. The skin and haircare company announced at the start of January that they were now 100 percent vegan across all products lines and salon treatments, joining their long-running cruelty-free commitment. The brand reformulated its remaining products that contained beeswax, honey and its derivatives, replacing these ingredients with effective yet vegan alternatives. Aveda has also announced its first global ambassador, model and climate activist Arizona Muse. As Aveda’s Global Advocate of Sustainability, Arizona says “I believe wholeheartedly that you don’t have to compromise luxury or performance for planet-friendly products”.
Founded in Silicon Valley, Codex is a brand that is both strongly rooted in science, but with an all-natural philosophy. Its vegan skincare range includes potent serums, plant-based moisturizers and non-drying cleansers. We like the Bia Day Cream – a calendula oil and hyaluronic acid-infused moisturizer that’s light enough for daily use and plays well as a makeup primer.
One of Australia’s cult favorites, Sukin is known for its vegan skin and hair collections, with ingredients like aloe vera, chamomile and jojoba oil used to gently nurture and soothe. The eco-friendly and carbon neutral brand also gives back in other ways, partnering with Greening Australia on the Reef Aid project to help restore the Great Barrier Reef as a natural habitat for turtles and other native marine life.
With a completely vegan skincare range, Skyn aims to treat the aging effects of everyday stress, using natural ingredients sourced from the plant life springing from Iceland’s mineral-rich volcanic soils. The new Arctic Repair Cream uses Arctic algae and gooseberry extract to strengthen the skin’s lipid barrier – perfect for the cooler weather – while colloidal oatmeal soothes redness.
Youth to the People
Inspired by superfood ingredients – think kale, acai, green tea and yerba mate – Youth to the People’s formulas are 100 percent vegan and cruelty-free. The Californian brand highlights powerful actives which aid in the turnover of dead skin cells for a high impact exfoliation, and energizing creams that revive dull complexions.
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