Follow Vogue Arabia

21 Fragrances That Are All The Rage on TikTok


If TikTok‘s going to make you do anything, it’s shop, and in this case of social media made me buy it, we have… a number of fragrances. If you spend any significant (or sometimes, insignificant) time on the app, you’ll likely accidentally scroll yourself into an add-to-cart situation. Believe us, it’s a situation we’ve been in plenty of times. TikTok has us hoarding banana hair clips, grooming our bits with a beard trimmer, and filling in our brows with a stencil and stamp.

And just like those purchases we still don’t regret, we’ve discovered more than a few scents on the app to fall in love with thanks to TikTok’s community of “fragheads.” And as a whole, they’ve got a wide range of tastes. The most popular scents on TikTok come from beauty and designer brands you are familiar with, niche and indie ones you may not be, and a few celebrity offerings here and there.

We’re not going to overlook the fact that frag hunting can get expensive especially if you’ve got a taste for niche brands. There is juice on this list that can run you over $300 a bottle. Fortunately, TikTok is for the people, and are also plenty of popular options that won’t set you back a ton and still smell like heaven. We mean it — even if your budget is more like two figures instead of three, there’s something on here you (and everyone around you) will absolutely love. Of course, if you’re in the mood for a splurge, we’ve got that, too.

There are dozens of fragrances that have a hold on#perfumeTok. If you’re making an initial dive into that side of the social media app, here are a few you’ll see a lot of.


Ariana Grande Cloud Eau de Parfum

Ariana Grande was really onto something when she created Cloud. This affordable fragrance smells good to just about everyone, without being overly sweet and cloying. At first spray, you get the lavender blossom, juicy pear, and bergamot, but creamier notes like crème de coconut, praline, and blonde woods soon creep in. This gourmand is an absolute crowd-pleaser that is affordable without smelling super synthetic.


Lake and Skye 11 11 Rollerball Perfume Oil

Lake and Skye’s 11 11 smells like a freshly laundered T-shirt. It’s a clean, light combination of white ambers and musk, perfect for spring and summer when you want to smell like you just stepped out of a cool shower. The rollerball oil is especially popular because it melts beautifully into the skin, melding to it to make you feel clean — even if you’re a little sweaty.


Ariana Grande Sweet Like Candy Eau de Parfum

Pear, Italian bergamot, and sparkling blackberry mingle with cashmere woods, marshmallow, and frangipani in another fan-favorite scent from Ms. Grande. Sweet Like Candy is berries and cream in a bottle: simple, sweet, and easy to enjoy.


BDK Rouge Smoking Eau de Parfum

Niche French brand BDK has quite a few devotees, and a stellar lineup of fragrances to match. Rogue smoking offers a unique take on a cherry accord, buttressed by bergamot, ambroxan, black vanilla, helitrope, and tonka bean. It’s syrupy with a dash of spice, and no, it smells nothing like Tom Ford‘s Lost Cherry (more on her later). The cherry is there, but it’s not super fruity. It’s creamier and spicier, thanks to the vanilla and tonka bean. It sits close to the skin, so wear this one when you really want to draw someone in.


Carolina Herrera Very Good Girl Eau de Parfum

Carolina Herrera‘s original Good Girl fragrance is widely loved on TikTok, but this fruity floral take on the scent is arguably just as popular. The mélange of rose, vanilla, and redcurrant is housed in a bright red stiletto-shaped bottle to wake up your vanity as the juice inside does the same for your senses.


Miss Dior Eau de Parfum

Miss Dior is popular, in general, so it’s not terribly shocking to see it here. This one is for the floral fans, resting on notes of centifolia rose, peony, and lily of the valley. It’s tempered with vanilla, tonka bean, and musk at its base.


Givenchy L’Interdit Rouge Eau de Parfum

Every version of Givenchy’s L’Interdit fragrance has its stans on TikTok. It’s got a DNA that can best be described as a bougie grape-vanilla. Devotees of its Rouge version love it for the spiciness of the pimento leaf accord and ginger with that touch of blood orange.


Glossier You Eau de Parfum

Glossier You is a fragrance and at the same time, kinda not. This blend of ambrox, iris, and pink pepper was created to smell like you — after a bath and a slathering of lotion. It’ll remind you of hugging someone who always smells great but never wears any perfume. Except, in this case, you’ll totally have at least a few sprays on.


Kayali Vanilla | 28 Eau de Parfum

Kayali‘s Vanilla | 28 is the MVP of layering. It’s blended with notes of tonka absolute and amber woods, but the vanilla is there, honey, and she has come to play with all of the other perfumes in your collection. This is deliciously sweet on its own, but when layered with other scents, it adds a beautiful creamy base, which is especially useful if you’re trying to soften some of your more intense fragrances. An absolute must for every fragrance wardrobe.


Kilian Love, Don’t Be Shy Eau de Parfum

Widely known as one of Rihanna’s favorite fragrances, Kilian’s Love, Don’t Be Shy is a sticky-sweet floral gourmand that marries neroli and orange blossom with a sugary marshmallow accord. If it’s good enough for Rih, it’s good enough for us.


Maison Margiela Replica By the Fireplace Eau de Toilette

This cold-weather must-have quite literally smells like chestnuts roasting on an open fire. That, and the vanilla-flavored hot drink you would ideally be sipping on as they cook. Maison Margiela’s By the Fireplace is the kind of cozy gourmand that you want to linger on your sweaters and scarves.


Maison Francis Kurkdjian Amyris Femme Eau de Parfum

It’s hard to go wrong with literally any scent from Maison Francis Kurkdjian. This one went viral after TikToker @professorperfume described it as “Unspeakable beauty — Helen of Troy.” She’s right. Pear, lemon blossom, and sweet pea flank the amyris note while iris adds a touch of intensity to this light, woody floral.


Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum

The DNA of Maison Francis Kurkdjian’s Baccarat Rouge 540 is in so many fragrances on the market right now. All these other scents are its sons, nieces, nephews — heck BR540’s even got a couple of fragrance grandkids out there. This gourmand scent reminds us of a crispy creme brulée top blow-torched to perfection. Cedar and saffron intermingle with ambroxan and hedonie in this yummy, slightly spicy, and all-around beautiful unisex scent that smells good on absolutely everyone.


Parfums de Marly Delina Eau de Parfum

Delina is one of Parfums de Marly’s best sellers. This unapologetic floral brings together bergamot essence, rhubarb, and lychee with Turkish rose, peony, cashmerean, and musk. It’s super-refined but still playful and slightly mysterious. She’s pricey, but if you like florals (especially you peony fans out there), you will no doubt fall in love with this.


Maison Margiela Replica Jazz Club Eau de Toilette

Rum, tobacco, and vanilla are brightened with the addition of primofiore lemon and pink pepper in Jazz Club, one of Maison Margiela’s most adored offerings from its Replica line. This one leans a little more on the masculine side of unisex, but it is quite flattering on literally anyone.


Sol de Janiero Cheriosa ’62 Body Spray

Sol de Janeiro Bum Bum Cream fans loved the scent of the product so much, the brand had no choice but to bottle it. We don’t blame ’em. This combination of salted caramel and pistachio really does smell damn delicious and is bound to get you compliments each time you wear it.


Tom Ford Lost Cherry Eau de Parfum

A Best of Beauty winner, Tom Ford’s Lost Cherry is a masterful blend of cherry, tobacco, almond, and tonka bean. This sophisticated take on cherry is fruity and sweet, but still very dark and sensual — it’s a scent for someone who considers themselves grown.


Versace Bright Crystal Eau de Parfum

Fresh, floral, and fruity, Versace’s Bright Crystal starts out with a burst of yuzu, pomegranate, and ice accord. It dries down into a soapy kind of floral, another one that is perfect for when you want to feel — or at least smell — clean in warm weather.


Vilhelm Parfumerie Mango Skin Eau de Parfum

Mango is an elite fruit, and Vilhelm Parfumerie’s take on it captures its excellence. Wild orris, blackberries, and jasmine are there to enhance the stone fruit’s juicy scent while black pepper adds a little texture to the top. This dries down to a soft vanilla with a touch of patchouli — pleasant from start to finish.


YSL Black Opium Eau de Parfum

You’ll find YSL’s Black Opium rounding out many a TikToker’s “Drive Him Crazy” fragrance list. You might even call this blend of vanilla, white flowers, and coffee ubiquitous. Yes, it’s everywhere, but that’s for good reason. Anyone with a nose for something sweet will enjoy this.


YSL Libren Eau de Parfum

YSL Libre smells like the kind of woman whose finances are together. This warm floral scent includes notes of lavender and orange blossom with a touch of vanilla extract. It’s easy to wear, refined, and still accessible — all the trappings of a solid signature scent.

Originally published in

View All
Vogue Collection