Every woman understands the challenge of finding that perfect mascara that will help accentuate their eyes. For many, their priority is lengthening, for others volume and for some the deepest shade of black is top of their list. With so many jostling for prime position, we now have more choice than ever even when it comes to searching for a vegan formula. From Marc Jacobs Beauty’s latest release to Huda Beauty’s debut, these are the formulas to get layering.
The Best New Mascaras for Length and Volume
Following on from Marc Jacobs cult mascara Velvet Noir, Lash'd mascara offers a more lightweight and buildable formula. Featuring a wavy-bristled brush it ensures every lash is evenly coated for extreme length and curl.
A 100% vegan, cruelty, and paraben-free formula Milk's mascara glides on seamlessly. Featuring a chunky wand don't expect clumps. Instead, it's criss-cross bristles ensure every lash is covered for a fluttering finish.
The first mascara by Huda Beauty, it features two full-size mascaras with contrasting wands that compliment each other for curl and length. Lasting 12 hours, the matte black formulas ensure lashes are longer, fuller, and lifted.
As its name suggests, Emotionproof by Tom Ford is a waterproof formula that doesn't flake even in the humidity of the Middle East. With a creamy texture, lashes are coated from the root to the tip with the deepest black color.
Lancôme is known for its iconic mascaras. It's Extra Black Hypnose Volume Mascara offers the ultimate buildable formula. With just one swipe lashes look longer and more voluminous, with two to three the drama just keeps building.