Cult favorite skincare brand Tata Harper has expanded its collection in the Middle East with Superkind, a new three-piece range dedicated to caring for weak or sensitized skin. Bucking the trend of intense but often irritating acids, Superkind has a focus on rebalancing and fortifying the skin with healing ingredients and soothing formulas.
“I am thrilled to introduce our new collection, Superkind, to the Middle East [and] to the women in the Arab world who are such a highly engaged sector of the wellness movement,” brand co-founder and CEO Tata Harper tells Vogue Arabia. “As a Latin woman, I feel a connection with women from other cultures who also take the ritual of beauty seriously, and need their skincare to deliver the uncompromising results they expect from the rest of their routine.” Superkind caters specifically for women with reactive skin who want real, high-performance skincare, but who in the past have been limited to basic formulas that don’t deliver powerful, multi-benefit results, she explains.
Designed to replenish the skin’s mantle, the Superkind collection is free from a long list of skin triggers, including beta-hydroxy acids and sulfates. The allergy-safe formulas exclude essential oils, gluten, tree nuts, soy, or wheat. Approved by SkinSafe, a Mayo Clinic partner, the Superkind range is hypoallergenic, and suitable for those with sensitive or reactive skin types, as well as those healing from excessive acid and peel usage.
Tata Harper says: “the Softening Cleanser comforts and conditions the skin while gently removing impurities. It’s powered by non-stripping, micro-foaming, botanical blends and our counter stress complex to nourish the skin with neutralizing antioxidants and strengthening minerals.”
“The Fortifying Moisturizer defends the skin against daily stress while targeting signs of aging. A multifunctional mulberry leaf complex targets dark spots, wrinkles, and sagging skin to restore a youthful complexion. The microalgae peptides shield the skin from stressors to prevent overreacting and rose of Jericho rejuvenates weak, damaged skin”
“The Radiance Mask dissolves dullness without over-exfoliating the skin. It’s powered by self-neutralizing AHAs, balancing sugar prebiotics, and water-binding sugar carbohydrates that gently exfoliate, rebalance the microbiome, and rebuild the skin barrier to restore moisture, clarity, and radiance to stressed skin.”
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