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Strawberry Makeup is the Sweet Late Summer Trend Everyone is Obsessed With Right Now

Had your fill of latte soft glam and dumpling skin? Save room for dessert, with strawberry makeup the newest foodie-inspired makeup style to go viral, with Hailey Bieber launching the trend into the stratosphere with a Tiktok video tutorial. The blush-based look uses shades of red and pink to create a feminine flush across the lips, cheeks, and complexion. The result is both youthful and fashion forward, and particularly suits tan and deep skin tones.


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“Personally I think strawberry makeup is popular, because of the blue-red undertones of the whole look. It suits and flatters basically every undertone and skin color,” says Hessa Alajaji. Recreating the look for her social media followers, the Saudi makeup artist and founder of makeup brush brand Han Makeup uses a mid-red blush across her face to create a youthful color pop.


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To try out the look, stock up on pink shades and pigments – obviously strawberry hues are the ideal – and opt for products with a creamy finish for easy blending. While Hailey Bieber’s Rhode beauty brand has now announced her canny collaboration with Krispy Kreme (the Rhode Peptide Lip Treatment in Strawberry Glaze launches on the 28th of August), these are the berry sweet products recommended by Alajaji that will take your take on strawberry skin to the next level.

Gloss Bomb Hear in Hot Cherry, Fenty Beauty

Airblush in Disco, Sunnies Face

The Brush Set, Han Makeup

All Over Face Highlighter in Bubbly Bebe, Nudestix

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