Dress, Atelier Zuhara; earrings, ring, Ana Khouri. Vogue Arabia, June 2022. Photo: Greg Swales
Saudi-Australian model Shanina Shaik has given her followers a glimpse at her soon-to-launch beauty brand, Sala By Shanina, announcing its arrival in an Instagram post. The former Vogue Arabia cover star also revealed the first product from the collection, a multi-tasking and buildable mascara which she says is “the ultimate mascara that’s all about bringing back the iconic 90’s fierce confidence”. Describing Sala By Shanina as a space “where clean beauty and community meet”, she also revealed that the first products by the brand with launch in September.
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No stranger to beauty, the model often posts makeup and skincare-related content and tutorials, sharing her natural passion for the industry. Adding a level of community to her exciting new launch, Shaik has also invited followers to vote for the name of the new Sala By Shanina mascara. In a poll hosted by Beaubble, a “studio for creator-led, community-powered beauty brands”, name options include Classic Ninety, Lash Archive, and 24 Lash, as well as encouraging site visitors to vote for their preferred packaging design.
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The 32-year-old model, who graced the June 2022 cover of Vogue Arabia, has previously said that her Australian, Lithuanian, and Pakistani background made her an outlier. “I have a diverse ethnic background — it wasn’t accepted or recognized in the modeling industry, which still had to make a lot of changes and celebrate diversity. I was part of a slow movement that has come a long way today.”
