Selena Gomez’s Rare Beauty is on the move, with the brand announcing its expansion to the Middle East and Europe from the start of summer. While the singer has not yet announced the Middle East arrival date, Rare Beauty confirmed a July 1 launch date for the European market. The brand, which launched its third collection earlier this year, will be stocked exclusively at Sephora Middle East.
First launched by Gomez in February 2020, Rare Beauty has found fans with its bestsellers including the Always an Optimist Pore Diffusing Primer, Melting Blush, and Lip Soufflé Matte Lip Cream. With a heartfelt focus on mental health support, Gomez has pledged 1% of all Rare Beauty sales to the Rare Impact Fund, which aims to increase access to mental health services in the Americas.
Featuring creamy formulations and a romantically pastel color story, the spring 2021 range is the third launch for Rare Beauty. The four-piece range features products for eyes, cheeks and lips, with the blendable, natural finish formulations secured in the brand’s signature baby pink packaging.
The Stay Vulnerable collection follows Selena’s “celebrate who you are” philosophy, with five universally flattering shades replicated across each product.
Stay Vulnerable Melting Cream Blush
Delivering a natural pinched cheeks finish, this cream blush compact comes in five shades. Press in with fingers for a sheer flush or build up with a brush for a more pigmented look.
Stay Vulnerable Liquid Eyeshadow
Rare Beauty’s first liquid eyeshadow boasts a liquid-to-powder formula that claims to be crease-resistant. The satin finish works as a stand-alone sheer wash color, or can be used as a buildable base for more amped-up looks.
Stay Vulnerable Glossy Lip Balm
This hybrid lip balm combines the deeply penetrating moisture of an overnight lip masque with the vibrancy of your favorite lipstick, for long-lasting color and shine plus nourishing hydration.