Having eagerly awaited a launch date since the initial announcement of her makeup line, fans of Selena Gomez can breathe a sigh of relief as the moment is finally here. Taking to Instagram on August 5 to reveal the highly anticipated date, Gomez wrote “I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx, and RareBeauty.com.” “I’ve had so much fun creating everything and can’t wait for y’all to try it all, I hope you love it as much as I do!”
Also appearing in a one minute video on the Rare Beauty Instagram page, the singer and actress shared her thoughts on the brand’s mission as well as what inspired her to create it. “You know, I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways,” she began. That could be exciting and fun, but at the same time, it could just be a bit dangerous, so, I wanted people to feel like makeup is something that you could enjoy.” “It’s not something that you need. I felt like that’s kind of who I am. I’m very authentic,” she continued. “I’m very real with my fans, so I’m excited that I got to venture into this.” Noting that the brand is for everyone who is in search of real— or rather rare beauty, Gomez concluded, “Any girl, woman, boy, whoever they are, can just feel beautiful just exactly how they are.”
While an official line is yet to be announced, Gomez has previously shared that a number of products are in the works, including a classic red lipstick and a wide range of complexion products. Fans looking to add their name to the waitlist can go to rarebeauty.com.