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The Middle East’s Largest Perfume Expo is Being Held in Saudi Arabia

September 2017, Vogue Arabia. Photo: Mark Seliger

The Middle East’s largest perfume expo is currently being held in Riyadh, Saudi Arabia. Running until March 14 as part of Riyadh Season, the exhibition is organized by General Entertainment Authority in partnership with the beauty e-commerce brand, Boutiqaat. At the Riyadh Front area, perfume enthusiasts can indulge in scents from over 200 regional and global brands at the 40,000 square meter-venue featuring five different halls. Participating regional brands include Abdul Samad Al-Qurashi, Al-Dakhil for Oud, Al-Majed, Reef, Galimard, and more.

What’s more, the Perfume Exhibition is also offering immersive experiences including workshops for perfume manufacturing as well as hard-to-miss deals and promotions on select products. Visitors will also have the opportunity to mix different fragrances to create customized perfumes and spot some of their favorite influencers and bloggers participating in meet-and-greets. Tickets cost between SAR 25 and SAR 40 and VIP tickets at SAR 500 allow access to live performances and food and beverages at an exclusive lounge.


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The exhibition is one of the many exciting events taking place during Riyadh Season. Its lineup of live shows and concerts by international stars included Pitbull, Nancy Ajram, and Salman Khan, alongside many regional names. This particular event in the capital forms part of the larger, nationwide Saudi Seasons festival which includes the Sharqiyah Season in March and the Jeddah season which takes place in June.

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