Rossano Ferretti does not indulge in disclosing the names of his clients, but a simple Google search will reveal an impressive list of top models, A-list celebrities, and royalty: Catherine, Duchess of Cambridge and her sister, Pippa Middleton; Salma Hayek; supermodels Christy Turlington and Kate Moss; and Lady Gaga are just a few of the clients who trust their lengths with the Italian hairstylist.
The key to Ferretti’s success lies in his patented hair-cutting technique, dubbed “The Method,” one of two globally acclaimed methods of the last 50 years (the other being “the Sassoon”). The signature technique is based on the natural fall of the hair – but don’t expect it to come cheap. A haircut from Ferretti will cost you US $1 500 AED/SAR 5 509, making it the world’s most expensive trip to the hairdresser. And while Ferretti himself doesn’t cut hair anymore (except for his close friends and royalty), he has founded more than 20 Rossano Ferretti salons that span from China to Los Angeles, and now Dubai.
“The wealthiest people in the world are from this region and they always come to London, Paris, and New York for their shopping, beauty, and to get their haircut,” says Ferretti. “The market is expanding extremely rapidly in this region, so it’s a good opportunity,” he says of his decision to open a Hair Spa in the region. Located on a discreet street on Jumeirah Beach Road, the villa-turned-salon offers a luxurious spa experience while ensuring clients’ privacy. “They come to your salon and you learn that their privacy is important to them, and you respect that, and adapt to that,” he says of using a villa and not a hotel or shopping mall to house his salon.
The Rossano Ferretti Hair Spa features the signature “Method Cut”, as well as hair coloring, manicures, pedicures, waxing, and home services. VIP spaces span the front of the salon for guests to relax before their service. As for the next destinations, Ferretti has plans to expand to Abu Dhabi and Doha. “We’re in the places we are meant to be. I want to maintain a sense of exclusivity as well.”