Rihanna. Image: @fentybeauty
While her highly anticipated new album is yet to emerge, Rihanna has hinted at a fresh addition to the Fenty Beauty family – the brand’s first fragrance. The Vogue Arabia cover star is known for launching products on her own terms, and the rumored Fenty parfum is no exception, with several posts across her personal and brand social media accounts teasing the new launch.
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The Fenty Beauty Instagram account dropped a short video announcing the fragrance, showing an amber-hued perfume bottle being turned and then spritzed. Shaped in thick glass, and with a pleasingly classic shape, the bottle’s lid is embossed with a stylized version of the Fenty logo.
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On Rihanna’s Twitter, she shared two black and white campaign images, showing the singer and beauty brand founder looking pensive, and captioned with “#FentyParfum coming soon”. The Fenty Skin Instagram account reposted the same portraits, adding a quote from the entrepreneur; “That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance. One smell, you’ll never forget it.” The packaging was then revealed, showing a sky blue box, with the caption “An intimate unisex fragrance that is everything you feel, everything you are, and everything you want to be.”
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The latest post, added just hours ago by Fenty Skin, shows the new bottle in full, with the caption “where sensual and seductive unite. Douse yourself in confidence with #FentyParfum, available August 10 at fentybeauty.com.” The post adds that US shoppers can score a sample of the new scent with purchases over US$40, using the code ‘FENTY’.
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Despite the numerous teasers, little is known about the perfume’s notes or olfactory family. Beauty news account Trendmood, which is known for leaking press releases, has suggested that the fragrance will be a floral eau du parfum, with a post showing magnolia blooms.
Rihanna is no stranger to fragrance, having launched 11 perfumes and colognes since 2010 under her prior licensing agreement with Parlux, with perfumes including Reb’l Fleur, Nude, and Rogue. However, the ‘Diamonds’ singer is rumored to personally prefer a more niche fragrance, with industry sources claiming her signature scent is Kilian’s Love, Don’t Be Shy, a sweet and slightly spicy mix of neroli, marshmallow, and orange blossom. Could these notes feature in her first fragrance launch for Fenty? Don’t expect this to be the last launch of the year for the singer – Fenty Hair is also speculated to be on its way soon…
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