Follow Vogue Arabia

Rihanna Causes An E-Commerce Frenzy With Fenty Beauty Sale

rihanna promotes Fenty Beauty sale

Photo: Instagram/@badgalriri

Calling all Fenty Beauty fans, you have until tomorrow (October 19) to take advantage of the beauty sale everyone has been talking about.

Music artist and entrepreneur Rihanna sent the world of e-commerce into a frenzy when she revealed that her brand Fenty Beauty, which rarely ever offers discounts, was having a Friends + Family Sale. The promotions gives shopper 25% off sitewide on What’s more, if you use the the promo code EXTRA10 you get an additional 10% off your purchase. The discount even applies to sale items.

It’s a bold move from the former Vogue Arabia cover star, as the sale not only treats loyal shoppers but also attracts potential new buyers who might have been apprehensive to purchase before.

Since its launch in 2017 Fenty Beauty has been an instant success. Not only did the brand bring in a massive US$72 million in its first month, it was also voted one of the best inventions of the year by Time. A large part of the brand’s success is its diverse range of products, particularly the 40-shade foundation release, which catered to women and men of most skin colors – the range is now up to 50 shades. The launch was a game changer in the beauty industry, and not just the products, but the cheeky social media and marketing campaigns, plus endorsements from founder Rihanna set the brand apart from competitors – it has an attitude.

If you’ve never shopped Fenty Beauty before, these are the best sellers you need to shop before the sale ends tomorrow:

Stunna lip paint longwear fluid lip color

Fenty Beauty Stunna lip paint longwear fluid lip color

Stunna lip paint longwear fluid lip color is actually one of Rihanna’s favourites. “The perfect red is hard to get right, and it’s really hard to find your red that works on your skin tone,” says the star.  The hyper-intense pigment lip color comes in nine shades.

Pro Filt'r soft matte longwear foundation Fenty Beauty

Fenty Beauty Pro Filt’r soft matte longwear foundation

Another of Rihanna’s favorites, the Pro Filt’r soft matte longwear foundation is available in a boundary-breaking range of 50 shades. The mogul said of the product, “Foundation is one of those areas in the beauty industry that has a big void for people at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.”

Fenty Beauty Killawatt Freestyle highlighter duo

Fenty Beauty Killawatt Freestyle highlighter duo

One of the most highly rated products on is Killawatt Freestyle highlighter duo, which has five our five stars. “You can use this on any part of your face – your eyes, your cheeks, your nose bridge, your collarbone. I like to use it on my body as well because it’s such a high sheen. You look at it and think, ‘is it going to deliver? Then—BAM!—it delivers!” explains Rihanna.

Read Next: 7 New SS21 Hair and Beauty Trends to Know Now

View All
Vogue Collection