In the past few years, some seriously effective formulations and tools have hit the beauty market for hair. The focus? Health. Beginning with the scalp, brands are teaching their clients that a clean scalp means good cell turnover and good cell turnover promotes a healthy environment for your hair to grow strong.
Next, looking after your locks means focusing on hydration and often repair, with blends that focus on rich oils and innovative technology like celebrity favorite Virtue’s multi-patented form of pure protein, ethically sourced from human hair. Next up, the drying stage where Aquis comes into play with their head towels that are as chic as they are effective. If that’s not enough, for those who need a little refresh between washes Sachajuan offers up a perfume that protects.
Holding Image: Insatgram.com/@covetingbeauty via @theouai
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