Legendary makeup artist Pat McGrath launched her Pat McGrath Labs makeup collection with the limited-release of a high-impact gold pigment dubbed Gold 001 – the very same that painted models’ lips at Prada’s Spring 2016 show – that immediately sold out. McGrath then went on to develop a near-complete makeup line, comprising glittering lip kits, mixing liquids, metallic highlighters and, most recently, outer space-inspired eyeshadows, all buried inside a bag filled to the brim with sparkling couture sequins. The highly coveted releases are almost never announced, and are instead released on www.patmcgrath.com. Due to the time difference and limited quantity (McGrath usually only releases 1 000 pieces for sale,) her products are hard to get hold of in our region. That is, until now.
Marka Holding recently launched a private sale of Pat McGrath Labs makeup at Galleria Mall in Jumeirah. The two-week long pop-up store features the cult Gold 001, Phantom 002, and Skin Fetish 003, among others. But that’s not all – the Dubai-based company tells Vogue Arabia that it is launching the first worldwide store of Pat McGrath Labs in Dubai Mall in the last quarter of the year. “With the Middle East being one of the largest markets in the cosmetics industry, deciding to bring the legendary Pat McGrath’s products here to the UAE seemed like the natural choice,” says Aleena Khan, marketing executive at Marka Holding. Credit cards at the ready.
The pop-up began on March 30 and will end on April 15.