Whether you’re looking for the perfect cut or wishing to try out a new color, you can’t go wrong trusting in Pastels. With some of the most informed stylists in the region, they have decided to take their experience and curation of expert haircare products online by launching their very own boutique. With the beginning of the pandemic shutting salons down, the team was met with a huge demand from their loyal customers wanting to get advice on how best to cope in lockdown and where to find their favorite formulations. “During the lockdown, demand surged for online shopping and this trend is set to continue,” says Ruksher Malik, the co-founder of Pastels Salon.
Available on the Pastels Salon website, the boutique offers clients the ability to seek out their cult haircare products 24/7. “Given that the UAE has one of the highest smartphone penetrations in the world, we wanted to offer beauty consumers the ability to shop the very best hair and beauty products, as well as some of Pastels’ favorite treatments at a time convenient to them,” adds Malik. The boutique also points a spotlight on exclusive offers, including treatment packages that can be redeemed in its Jumeirah branch. Detox & Destress not only includes a L’Oreal hair treatment and blow-dry but also pampers your body too with a Nimue deep cleansing facial and a 30-minute massage.