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Paris Hilton Lands in Dubai to Launch Her Brand New Fragrance, Ruby Rush


Heiress, entrepreneur and trendsetter Paris Hilton has just made a very exciting announcement. The 41-year-old global icon will be touching down in Dubai this week to celebrate the launch of her brand new fragrance, Ruby Rush.

Hilton took to her Instagram page over the weekend to share the news with her 20.6 million followers, saying, “I’m so excited to be launching my newest @ParisHiltonFragrances #RubyRush in #Dubai and #India next week!” The post also came with a first look of Ruby Rush. The perfume—which is approximately the 26th fragrance Hilton has launched under her name—comes in a slinky red bottle that emulates the silhouette of a woman in a deep red strapless gown. If you’re a big Paris Hilton fan, you’ll recognize this bottle design: Ruby Rush is the scarlet edition of Hilton’s line of Rush fragrances, namely Gold Rush, Rosé Rush, and Platinum Rush.


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A post shared by Paris Hilton (@parishilton)

While Hilton will likely be spending her time in Dubai soaking up some sunshine, she will also be taking out some time to meet her fans while celebrating Ruby Rush. Incase you’re hoping to bump into the much-loved mogul on October 18 between 6.30-8pm at Debenhams at the Mall of Emirates.

Below, Paris Hilton chats with Vogue Arabia about fragrances, travel, and more.

Welcome back to Dubai. What’s your favorite thing about this city?

I love the energy of Dubai and that you can meet people from all over the world here. The gorgeous hotels and buildings. The architecture is so unique!

You’re no stranger to Dubai. What are your five favorite things to do while you visit?

I love staying at the Waldorf Astoria properties, indoor skiing, riding dune buggies in the desert, shopping at the Mall of Emirates, and going on the slides at the waterpark.

What are five things that always go into your suitcase when you’re on your way to Dubai?

I always bring my Electric Portable Fan, my Sparkle Water Bottle from my new Iconic Water Bottle collection, Super Hydrator body lotion by U Beauty, 111 Skincare Face Mask, and my Ruby Rush fragrance of course!

How important are fragrances to you in life? Can you share your first memory with a perfume?

Fragrance is very important to me. Growing up I would always go into my mother’s boudoir and try on all of her fragrances. It was one of my favorite things to do as a little girl.

What’s your pro tip to making a fragrance last long?

I love to layer fragrances, shower gel, body lotion and spray fragrance all over.

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