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Velvety Yet Fresh, the New Miss Dior is the Ultimate Floral Scent

Tara Emad with the new Miss Dior. Photographed by Amina Zaher for Vogue Arabia September 2021

“A fragrance that smells like love,” is what Christian Dior asked his perfumers when the iconic Miss Dior Eau de Parfum was created. Decades after its first incarnation in 1947, the fragrance has been reimagined once again for the modern woman, with the aim to spark happiness still intact.

Photographed by Amina Zaher for Vogue Arabia September 2021

This iteration by French perfumer François Demachy still honors roses – its signature note – but is now spiked with new ingredients in the form of a Millefiori bouquet of velvety flowers and fresh woody scents. It features Christian Dior’s favorite flower, lily of the valley, whose fresh floral nature has been heightened to evoke the feeling of morning dew. Another newcomer ingredient, peony, lends a sharp scent, impaled with a note of apricot and accompanied by a powdery note of iris. The aroma lasts in a musky settle, accompanied by a touch of Papua vanilla, mingling with hints of benzoin and tonka bean. Finally, creamy sandalwood envelops the base.

Tara Emad with the new Miss Dior. Photographed by Amina Zaher for Vogue Arabia September 2021

At its core, Centifolia rose adds honeyed and peppery notes, and honors the town of Grasse, France, known for its expert perfumery. In April 2020, in a site not far from the Les Fontaines Parfumées, which is dedicated to the production of perfume in Grasse, Demachy discovered a new rose with Carole Biancalana, a long-term producer of Centifolia rose for Dior. Named Sweet Love, the rose became the starting point for the new Miss Dior Eau de Parfum. Demachy says, “I thought it looked particularly beautiful with its generous petals in a beautiful, iridescent, pale, pearly pink. Then its perfume took me by surprise. What a spirit, what an enveloping and exuberant power with its unexpected, lively, fruity-sweet touches.” He adds, “It was the creative starting point for this new eau de parfum. I wanted to surround it with flowers and thereby obtain a bouquet that was both vivid and elegant, sensual yet weightless.”

Tara Emad with the new Miss Dior. Photographed by Amina Zaher for Vogue Arabia September 2021

The scent is made more luxurious by a new couture-inspired bow on the neck of the bottle. It was created in the ateliers of Julien Faure, one of the biggest ribbon makers in France, entrusted with making creations for couture shows for decades. Woven using some 396 threads and sewn with pastel flowers in a random pattern, the jacquard bow renders every bottle unique.

In our September 2021 issue, discover Egyptian actor Tara Emad modeling the fragrance, and bring the shoot to life with the help of our augmented reality feature using the link here.

Read Next: Dior to Celebrate its Unique Heritage with its First Exhibition in the Middle East

Video: Nensi Ragab
Style: Amine Jreissati 
Hair: Ahmed Mounir 
Makeup: Diana Harby 
Production: Danica Zivkovic, Nirvana Bebars at Digitent 
Floristry and set design: Fancy Flowers 
Model: Tara Emad
Production assistants: Mariam Ismael, Omar Allam
Photography assistant: Malak El Araby
Style assistant: Nour Zaher
Videography Assistant: Layan Mukhtar

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