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These New Mascaras Will Take Your Beauty Game to New Lengths


Courtesy of Dior

If there’s one tool in your beauty arsenal that will instantly transform your look it has got to be mascara. From lengthening to volumizing and adding definition, these are the latest releases set to take your beauty game to the next level.

Dior, Diorshow Iconic Overcurl Masacra



Courtesy of Dior

If you think you already know the powers of Dior’s Diorshow mascara, think again. Reinvented, the Diorshow Iconic Overcurl mascara begins by coating each and every lash, fanning them out and ensuring definition. With 24 hours wear it also arrives in black, blue, brown, and silver glitter for when you really want to make a statement.

AED/SAR150 available to purchase here 

Hourglass, Unlocked Instant Extensions Mascara


Courtesy of Hourglass

Hourglass hit beauty must-have lists with its Caution Extreme Lash Mascara, and now it introduces a new three-dimensional tubing mascara. Working with advanced tubing technology the ultralightweight formula creates a wide-eyed effect by stretching out each and every lash. Especially useful in the Middle East heat the formula is also smudge-proof and flake-free.

AED/SAR 170 available to purchase here 

Charlotte Tilbury, Pillow Talk Mascara

Charlotte Tilbury

Courtesy of Charlotte Tilbury

Dubbed a miracle in a tube, celebrity makeup artist Charlotte Tilbury has just released her newest mascara. Part of the Pillow Talk family which began with her best-selling shade of lipstick, it looks to open up the eyes. Think bigger, brighter, and bolder lashes that make you eye color pop to boot.

AED/SAR145 available to purchase here 

Kevyn Aucoin, The Expert Mascara

Kevyn Aucoin Beauty

Courtesy of Apotheca Beauty

A new arrival to the region thanks to the experts behind Apotheca Beauty, legendary makeup artists Kevyn Aucoin’s award-winning The Expert Mascara is ready to become a staple in your beauty bag. Buildable yet weightless, the rich black formula ensures your lashes look the fullest they ever have. Featuring a two-sided brush designed by Aucoin himself, it aims to mimic the ‘sweeping’ mascara technique where the mascara is concentrated at the base of the lash root and is swept outward and upward.

AED/SAR145 available to purchase here 

Marc Jacobs, At Lash’D Mascara

Marc Jacobs Beauty

Courtesy of Net-A-Porter

Anyone familiar with Marc Jacobs Beauty will already be in love with several of its mascaras. Velvet Noir Major Volume Mascara anyone? It’s latest edition At Lash’D’ Mascara is no different. Focusing on length, its jet-black pigments are evenly distrusted along your lashes due to the tapered brush.

AED/SAR113 available to purchase here 

Dolce & Gabbana, Passioneyes Intense Volume Mascara


Courtesy of Sephora Middle East

Yes, the first thing you might notice with Dolce&Gabbana Passioneyes mascara is the tube. After a single application you’ll then be transfixed with the volume it gives to your lashes. Featuring an extra-soft brush with an hourglass silhouette the formula lasts for 12 hours.

AED/SAR200 available to purchase here 

Urban Deacy, Lash Freak Mascara

Urban Decay

Courtesy of Sephora Middle East

Featuring a neon green asymmetrical brush, Urban Decay’s latest mascara creates over 20% more volume and 40% visible length. Created to ensure every lash is loaded with its intensely black formula, your lashes will look defined for up to 20 hours.

AED/SAR128 available to purchase here 

YSL, Mascara Volume Effect Faux Cils Radical Mascara


Courtesy of Sephora Middle East

The latest edition of YSL’s ultra-luxurious formulations, Mascara Volume Effect Faux Cils Radical Mascara offers a false lash effect like no other. Combining the powers of Argan oil with walnut extract that’s harvested from the YSL Beauty Ourika gardens it is also kind to your lashes.

AED/SAR175 available to purchase here 

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