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Luxury Haircare Brand Miriam Quevedo Arrives in the Middle East

Miriam Quevedo

Known for using some of the worlds most precious materials and infusing them into hair care, Miriam Quevedo has just arrived in the Middle East. With her award-winning and innovative formulas already making her a staple on the global beauty set, she shares her story and most importantly her personal haircare routine.

What drew you to the world of hair?

As a child and teenager, I spent my summers working in my family’s herbal apothecary.  There, I discovered my passion for creating skin and hair treatments using natural flowers, medicinal plants, and precious ingredients.  I knew that if I could combine what I mastered using these precious ingredients with cutting-edge scientific innovation, I could offer the best treatment based products to care for the skin, hair, and scalp with a revolutionary, innovative, results-oriented approach.

I met my now-husband in high school, his family had owned a cosmetics manufacturing company with laboratory and R&D facilities for over 35 years. We were determined to create a brand together to deliver luxury and efficacy that was not present in the category.  It was an incredible amount of research, work, and clinical testing – but I never looked back.

What inspired you to start a haircare line?

I started the brand in 2005 with skincare and branched into haircare two years later after I became frustrated with what was being offered in the market.  I decided to launch a haircare line using a skincare and treatment approach. We pioneered the treatment angle of haircare using the same ingredients and technologies found in skincare to treat the hair and scalp.

Talk to us about the ingredients you work with?

Miriam Quevedo products are formulated with ingredients that are exquisite, precious, unique and singular that stand out for their exquisiteness and richness.  They are nature’s treasure so to say, given their amazing ability to strengthen the vitality of the skin, stimulate metabolism and work at the cellular level.  Our ingredients are obtained from unique natural sources due to their exclusivity, and we use the most advanced technological processes to preserve the purity and very high quality.

Our ingredients include white caviar oil, 24-carat gold, and platinum & diamond powder, cutting-edge peptides such as hexapeptides, tripeptides, natural peptides, and organic botanical blends which include oils, extracts and floral waters.

One of the key factors that sets Miriam Quevedo apart from competitors is our in-house lab with over 35 years’ experience that is dedicated to the research & development of ingredients using green technologies. Each active goes through a rigorous process before it’s selected to ensure it meets our strict criteria for quality and efficacy. Our lab immediately disregards any ingredients that can be deemed harmful or irritating and all of Miriam Quevedo products are free of sulfates, parabens, mineral oils, phthalate, paraffin, and petrolatum.

What is the rarest ingredient you work with?

One of our ingredients that often gets the most attention, given its precious nature is our 24K Gold.  In fact, when I first launched the Sublime Gold Collection people thought I was crazy to put 24K Gold in a shampoo. Today our Sublime Gold Collection is one of our top sellers, especially in the Middles East.

What are your other best-selling formulas?

We see differences in best-selling products from market to market. Our Sublime Gold Collection is formulated with a high concentration of luxurious and opulent active ingredients, including 24K Gold and Caviar, Organic Argan Oil, powerful reparing peptides and botanica anti-oxidant to restore hydration and repair damage. It is ideal for people with normal to thick hair.  If I had to choose one best-seller worldwide it would have to be our Extreme Caviar Restructuring Luxe Serum.  We call it our “hair perfecting miracle worker.” It’s a Caviar based formula that intensely repairs damaged hair and leaves it with a silky-smooth, glossy finish.  It has immediate, visible results so as soon as someone tries it they instantly fall in love.

Why is hair and scalp health so important?

The hair and scalp ages just like our skin. What many people don’t realize is that our scalp is an extension of our skin and we have to treat it the same way.  When we think about haircare we cannot simply think of our hair, we need to think of our scalp too! After all, you cannot have healthy hair without having a healthy scalp.  Treatment for the scalp is key and most often people forgo that step or do not realize that it is necessary. On a regular basis, it is important to support cellular turnover and remove build-up from product, cells, sebum, and environment. Think about it like exfoliating the face so that the serum can reach the dermis at a cellular level to do its work.

Why is it important for people to focus on their hair concerns?

The aging effects of chemicals, the natural aging process, and our environment affect our hair as much as they do our skin, including micro-inflammation. Without the proper care, these aging factors along with over-styling can result in a number of factors including hair that’s brittle, lacks luster, loss of volume, excess oil, or even hair loss. It’s important to treat your hair and scalp the same way you would your skin, with the proper regimen to prevent and repair damage and bring back a youthful radiance.

Should you change up your hair routine depending on the weather? 

Yes. Depending on your environment your hair care routine should adapt to provide the necessary care.  Extreme conditions, such as excess sun, wind, salt, and chlorinated water, disrupt the natural rhythms of our hair and scalp, resulting in dehydrated, dull and lifeless hair that is prone to breakage and accelerated aging.  We have an entire collection devoted to this specific issue, our Glacial White Caviar Resort collection offers unique care, including ultra-hydration and protection to counter the effects of such extreme conditions.

What is your personal routine?

Just like my skincare regimen, my personal haircare routine changes depending on my needs, the weather, and my environment.  Given that it’s the end of summer, I like to indulge in my own hair spa day at least once a week.  First, I exfoliate my scalp with the Extreme Caviar Exfoliating Scrub Scalp Mask and follow with a purifying step to eliminate the chemicals and toxins of my pores with the Extrema Caviar Purifying Charcoal Shampoo (one wash). I then follow with the Glacial White Caviar Shampoo (one wash) to block micro-inflammation at a follicular level and avoid hair loss from summer damage.

Once every 15 days, I also apply a 3rd wash using the Extreme Caviar Shampoo for Blonde and Silver Hair. I follow with the Glacial White Caviar Rescue Masque, and after rinsing, I use my hair turban to remove excess water the gentlest way possible.  Once I have removed excess water I apply my cocktail of Extreme Caviar Bio-Regenerative Vitamin-Reinforcing to my scalp and our best-selling Extreme Caviar Restructuring Luxe Serum to the fiber. Once my hair is dry I apply a few drops of our Glacial White Caviar Precious Elixir for the perfect finishing touch.

The following day I like to apply our Platinum & Diamonds Scalp Soothing Dry Shampoo to refresh and add volume – even though I have a lot of hair and don’t lack volume, I love the texture it gives my hair.

When I’m in a rush and don’t have time to dry my hair, I spritz in our Glacial White Caviar Resort Beach Waves for an effortless wavy-chic look.

Miriam Quevedo is available at Harvey Nichols, Bloomingdale’s Middle East, Ounass and The Hair Lab 

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