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Mina Al Sheikhly’s Latest Launch Captures the New Year’s Brightest Beauty Trend

Photo: courtesy of By Mina Al Sheikhly

With celebrities like Gigi Hadid and Dua Lipa looking on the bright side of 2024, colorful eye makeup is having a big beauty moment right now. For those not ready to commit to a bold neon winged liner or pastel baby blue monochrome eye, regional beauty brand By Mina Al Sheikhly’s latest launch adds a flash of color to your look. Created by Mina Al Sheikhly, her collection of four new mascaras each have a vivid color weaved through the lash-loving formulas, launching today on the brand’s website. Inspired by the beauty of natural stones, each of the mascaras are infused with a representative shade.

Photo: courtesy of By Mina Al Sheikhly

Lapis adds a vibrant blue shade to eyelashes, while Malachite delivers a vivid green. The shade Agate is a rich and warm burgundy, while Tiger Eye is a more natural brown, making it idea for everyday wear. Formulated with jojoba oil, the flake-proof formula gives volume and length to lashes as well adding on-trend color. Al Sheikhly’s friends and popular influencers Mthayel Al Ali, Rene Borisova and Nadya Hassan have joined her in celebrating the new launch, showing off how they choose to wear the new shades in an eye-catching new shoot.

Photo: courtesy of By Mina Al Sheikhly

“As a passionate beauty enthusiast who enjoys experimenting with makeup, I’m thrilled to witness the growing popularity of colored mascaras in 2024,” shares Al Sheikhly. “Our unique colored mascara stands out by providing a swift and uncomplicated way to transform any look. These mascaras are crafted to be used independently, effortlessly enhancing your overall makeup when you’re short on time, requiring minimal or no eyeshadow. For those daring individuals, feel free to mix and match our various mascaras to elevate your lash game, as they complement each other seamlessly.” She recommends building the mascaras to your liking, applying to the tips of lashes for a hint of bold color, or layering on your chosen shade for a full commitment to color. “What sets this range of colored mascaras apart is their versatility—you can achieve a subtle look or layer another coat once dry for a more vivid yet effortlessly chic burst of color on your lashes,” she adds.

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