Age, once considered a barrier to women’s choices, is now something to be revered and embraced. Women typically grow more confident as they age and are empowered in how they feel and look, as well as in what they achieve. More than ever, they are in control of their careers and life decisions. Balancing career and motherhood has never been so viable. To put it simply, women are doing it all, in total style.
This does come with increased levels of stress and fatigue, though, which is possibly the largest contributing factor to premature aging. Other accelerating factors behind dermal degradation, such as UV exposure and pollution, are also particularly relevant to those living in the region. These trigger cellular burnout, slowing down the renewal process and creating visible signs of aging. While your genetic profile also plays a role, external factors generate the most pronounced changes in appearance.
The Neutrogena Cellular Boost range is designed to accelerate the skin’s natural renewal process and cool the effects of cellular burnout. The four-product range is a complete portfolio designed to work together, addressing a variety of aging concerns by activating key de-aging ingredients. Hexinol is a multiaction technology that optimizes cell function, halting damage before it takes a visible effect; retinol is a derivative of vitamin A which acts as an antioxidant and skin-restoring agent; vitamin C is particularly notable for targeting the effects of UV damage; and hyaluronic acid, which is crucial for maintaining skin hydration.
Neutrogena is empowering women to live the age they feel by redefining the paradigm of aging as these three style influencers prove:
Hala Kazim
“You know what? I’m in my fifties. I feel like I’m in my twenties.”
The Emirati author, counselor, and life coach organizes retreats and hiking trips for women, where she aims to help them achieve balance and find their way to happiness.
Bibi Abdulmohsen
“I like to know the latest technologies in skincare – for example, ingredients like Hexinol, which scientists have discovered rejuvenates skin.”
A Kuwaiti beauty influencer, Abdulmohsen has amassed a social media following numbering millions with her witty product reviews and insights into her life. She’s also recently collaborated on her first fashion line.
Mahira Abdelaziz
“I’m the healthiest I’ve ever been.”
After graduating with a master’s in architecture, the Emirati TV anchor pivoted to media, hosting a women’s show on MBC while also collaborating with makeup brands.
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Photography: Tareck Raffoul
Style: Gemma M Jones
Hair: Jorda Robertson at MMG Artists
Makeup: Kasia Gajewska at MMG Artists, Aida Shimayssem
Production: Camilla Fitz-Patrick