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10 Beauty Experts to Follow in the Middle East

It is no secret that women in the Middle East love beauty. Whether it’s following the latest trends or taking extra special care of their skin, they are often experts in the field. Here, we round up some of our favorites to follow on social media and beyond.

Huda Kattan

Entrepreneur Huda Kattan is the undisputed beauty queen of social media. Follow her personal account to get a more personal insight into her ventures and home life. Not enough Huda for you? Then follow her brand accounts @HudaBeauty and @WishfulSkin.


Mona Kattan

The other half of the Huda Beauty empire, Mona Kattan is both beautiful inside and out. A perfume enthusiast she created her own brand Kayali that brings the art of layering fragrance to the rest of the world.

Yara Alnamlah

Based in Riyadh Yara Alnamlah is a makeup artist, blogger, vlogger, and aspiring architect. Known for her colorful eye makeup she also shares the latest releases in the industry.

Dalal AlDoub

If you ever need some inspiration for creating statement eye makeup then look no further than Dalal AlDoub. Head to her YouTube account for some beauty tutorials and to catch up on the latest makeup drops too.

Abeer Sinder

Noticing a lack of representation of black women in the region on social media, Abeer Sinder decided to become her own role model. Starting a YouTube channel she became Saudi Arabia’s first black beauty blogger. Challenging stereotypes, she believes in the phrase “be the change you wish to see in the world”.

Toni Malt

One of the regions leading makeup artists, Toni Malt has worked with everyone from Nancy Ajram to Stella McCartney. Check out her account to keep up to date with her namesake Toni Malt Makeup Academy and all of her awe-inspiring editorial work.


In need of some beauty inspiration? Look no further than Hindash’s Instagram and YouTube channel. Giving us step by step tutorials on how to achieve some seriously beautiful looks you’ll also be able to spot him working on some pretty recognizable faces too.


The sweetheart of the Middle Eastern beauty community, Sheida is known for her glamourous makeup looks. Offering a play by play on how to achieve them, she also gives us all a lesson in finding the perfect light in front of the camera too.

Haneen Odh

A former beauty editor now turned salon owner, Haneen Odeh keeps her followers up to date with the latest product drops. As the owner of Dubai based Salon Snob, you can also expect to see some serious talons grace her Instagram Stories.

Patsy Kerr 

If you’re looking for an eyebrow expert your search is over. Keeping some of the regions most talked about brows in shape, Patsy Kerr ensures her followers up to date with her work and the latest updates in the world of micropigmentation, microblading, and nano needling.


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