She may be known for her work in the entertainment industry as the host of MBC’s ET bel Arabi, but there’s nothing funny as Mariam Said’s new role. Joining some of the world’s most inspiring women, including Jennifer Garner, Kristen Bell, and Gemma Arterton, Said has just been announced as the new face for Neutrogena in the Middle East. “I’m truly honored to be associated with a brand that aims to encourage, empower and inspire women from all around the world to put their best face forward and believe that anything is possible,” Said explained of the partnership, “I am a big fan of Neutrogena products and l hope that together we can embolden more women in the Middle East to pursue their dreams.”
Fronting the beauty brands latest campaign See What’s Possible, the Moroccan beauty is set to inspire women across the region. Asking the question, “What makes a woman beautiful?” Neutrogena looks to its 60-years of history in order to encourage women across the globe to challenge the status quo of their own lives. Launched in 2016, the campaign has helped lead the way with a focus on female empowerment. The first time Neutrogena ran adverts that weren’t focused on its products, but instead, the powerful women that use them, the movement has flourished. Following See What’s Possible, Said will also feature in Neutrogena’s biggest launches over the coming year.