MAC Cosmetics is set to develop a 10-piece lipstick range in collaboration with ten international beauty gurus, bloggers, and influencers from across the globe. Collaborators include Kuwaiti social media sensation Fouz AlFahad (1.6m followers), who will be creating her very own lipstick for the campaign, launching this April.
English beauty vlogger Fleur Bell (@FleurDeForce) and French influencer Marie Lopez (@EnjoyPhoneix) were also tapped to create a unique lip shade for the collection. Other collaborators include American beauty gurus Laura Lee (@LarLarLee) and Gabriel Zamora (@TheGabrielZamora), Samantha Ravndahl (@ssssmanthaaa) from Canada, Vogue Brazil Beauty Editor Vic Ceridono (@vicceridono), Caroline Daur (@carodaur) from Germany, Alessandra Steinherr (@alexsteinherr) from the UK, and Australian YouTuber Nikkia Joy (@nikkiajoy).
MAC teamed up with social media stars for the limited edition “Blogger Obsession” collection in 2011; this is the first time the cosmetics brand has turned to an international network of influencers.