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You can always count on buying a new lipstick to give you those feel-good vibes. Want it to be extra special? It’s time to support MAC Cosmetics who with its already hugely successful Viva Glam campaign is taking things one step further. Looking to support those who are most vulnerable they have pledged to donate USD 10 million to help those affected by the global coronavirus pandemic. Using the sales of the Viva Glam lipsticks, where 100% of the proceeds are donated, they will split the substantial sum between 250 organizations located across the globe with a focus on people who are most vulnerable during this time. These groups are not only helping test and treat diagnosed cases but will also assist in delivering such items as emergency food supplies.
Started in 1994, Mac Cosmetics Viva Glam campaign has reached cult status. “Viva Glam has never been about one cause, but about supporting vulnerable communities,” said the chairman of the Mac Viva Glam Fund, John Demsey. “It was created many years ago simply as a hardship fund for people who needed safety nets. To help people affected by COVID-19 is a continuation of the principles Viva Glam was founded on.” Since its debut over 26 years ago, it has helped raise over USD 500 million. You can join these efforts by visiting MAC Cosmetics online and purchasing any one of its Viva Glam lipstick shades. Then, don’t forget to help spread the message by posting a snap of you wearing it online with the hashtag #MACVIVAGLAM.
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