Natural and sustainable beauty is on the rise. Reinventing the way, we use hair products, L’Oréal Professionnel has just released Source Essentielle range in the UAE. The vegan formulas are created using 80% to 100% ingredients derived from natural origins. For those concerned about the former number, only a few carefully selected preservatives have been included in the mix to ensure the all-natural ingredients stay in tip-top condition. The shampoo has been created with three hair types in mind from normal to dry and colored, scalp health has also been taken care of with a formulation featuring calendula flowers and chamomile flower extract. The collection also features a detangling cream, oil, and balm.
Minimal environmental impact was also at the forefront of Source Essentielle’s design, alongside performance. Firstly, the bottles can be refilled. This service, available exclusively at Bedashing Salons across the UAE aims to cut back on single-use plastic in the beauty industry. Innovative packaging also means that the bottles can hold the maximum amount of product in the smallest amount of plastic. The shape has also been considered in order for the bottles to stack easily, so when it comes to transportation they are better palletized meaning less waste.
As for the formulas they are as good as they sound. For both professional and at home use, the core ingredients of the shampoos are surfactants. Giving the formulas their cleansing properties, it also allows for the shampoo to foam up. The botanical inclusions include calendula, lavender, jasmine, immortelle flowers and acacia leaves that float beautifully in the clear bottles also showcasing some of the natural ingredients incorporated in the formula.
The collection starts at US32 or AED/SAR116 for a shampoo and is available at Bedashing Salons across the UAE