Loewe unveils its 2024 perfume campaign starring Jamie Dornan and Sophie Wilde, captured by David Sims in the iconic Villa Savoye. Experience a fragrance story that fuses intimacy, elegance, and natural beauty.
This season, Loewe’s 2024 fragrance campaign takes us to the heart of Villa Savoye, a modernist masterpiece nestled just outside Paris, where actors Jamie Dornan and Sophie Wilde guide us through an evocative tale of beauty and intimacy. Photographer David Sims captures the duo in scenes that blend mystery and magnetism, creating a sensory experience that feels both cinematic and deeply personal.
Set against the sun-dappled walls and quiet charm of the villa, Dornan and Wilde embody Loewe’s Botanical Rainbow Collection, bringing each fragrance to life through carefully curated moments. Dornan finds calm in the villa’s luxurious bath, cradling Loewe’s Esencia EDP, while Wilde reclines on cool, tiled floors with Loewe Agua Drop. In these still, charged spaces, Dornan and Wilde’s subtle performances invite us into their world—a place where fragrance becomes an extension of emotion and a bridge to memory.
The campaign extends its allure with two new additions to Loewe’s Un Paseo por Madrid Collection, each fragrance a tribute to Madrid’s iconic landscapes and cultural landmarks. Loewe Prado, inspired by the storied museum, unfolds in aromatic layers of chamomile, cassis, and lychee—a refreshing, natural palette that invites the wearer into lush, verdant escapes. Meanwhile, Loewe Doré, paying homage to the modernist Doré cinema, mingles notes of rose, amber, and patchouli, balancing floral elegance with a hint of mystery.
Enhancing this sensory odyssey, Loewe debuts its Textura Collection of scented candles, each crafted in artfully designed ceramic vessels. From the bright aquatic tones of Mimosa in a yellow-speckled pot to the immersive florals of Tuberose in a tactile bone-colored vessel, and the bold, raw look of Dendrochilum Orchid in granite black, these candles echo the collection’s ode to the beauty of nature and artisan craftsmanship.
In Loewe’s 2024 campaign, Dornan and Wilde transform fragrance into an invitation to feel, remember, and revel in moments both grand and intimate. Each scent, each room, and each captured glance in the Villa Savoye reveals a piece of the Loewe story—one that lingers long after the last spritz.
