Lila Moss is the newest face of Marc Jacobs Beauty, following in the footsteps of previous brand faces including Kaia Gerber, Winona Ryder, Adwoa Aboah, and Jessica Lange. Her mother, Kate Moss, has been famously close friends with the designer since they each started out in the industry.
“I love his makeup! Especially the bronzers. Makeup can give you confidence and make you feel better about yourself,” the younger Moss said of the campaign. “A few years ago my mum gave me a Marc Jacobs perfume, Daisy, and I’ve loved it ever since.”
Moss’s debut campaign sees her photographed by David Sims with creative direction by Katie Grand, hair by Guido Palau, and nails by Jin Soon Choi. The makeup, by Diane Kendal, is built around a bold cat-eye flick in Marc Jacobs Beauty’s Fineliner Ultra-Skinny Gel Eye Crayon in Grape(vine). “Shooting the campaign in New York was a really fun experience,” Moss revealed. “I’ve known Marc since I was little and had heard a lot about Guido from my mum.”
“When I met Lila Grace for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family,” said Jacobs in an Instagram post about the partnership. “At just six years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is that last time I saw Lila, when Kate brought her to the set of our Marc Jacobs Beauty campaign shoot with David Sims. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis spring/summer 1993 grunge collection.
“Kate and I become very close after the grunge collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with David Sims, Katie Grand, Guido Palau, Diane Kendal and Kate Moss,” he continued. “It is with great pride and a full heart that I share this first image from our shoot with the incredible Lila Grace in her first ever beauty campaign for Marc Jacobs Beauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully.”
And with one of the world’s best-loved supers as a mother, who better for the new model to turn to for guidance ahead of her debut campaign? “She’s always taught me to work hard and be polite, and to always make sure you’re comfortable with whatever you’re doing,” Moss revealed. A new beauty dynasty is born.
This article first appeared on Vogue.co.uk