Oscar-winning singer Lady Gaga just announced her makeup line Haus Laboratories on her Instagram. The woman of many talents has been hinting her new makeup line – by using #hausbeauty and #hausofgag on her social media – since February last year.
Finally, the pop star confirmed her artistic and versatile collection that is meant to inspire self-expression, will be available exclusively on Amazon.
On the same path as Rihanna, Jennifer Lopez, and Kim Kardashian, Gaga’s Instagram announcement hints at her collection including bright, colorful, loud, and vibrant products that represent her eccentric personality.
“They say beauty is in the eyes of the beholder, but at Haus Laboratories we say beauty is how you see yourself,” says Gaga, “your glam, your expression, and your artistry. We want you to love yourself – our Haus, your rules.
The Star is Born actress will be the first to launch her makeup line with the online retailer Amazon, which will release her products in nine countries including the UK, US, France, Germany, and Japan.
Her naturalistic photoshop-free looks are going viral on social media, and people are thrilled for Haus Laboratories to launch in September – but if the wait is too long, preorder her collection starting 15 July.