Courtesy of La Prairie
Luxury skincare meets innovative formulas at La Prairie. Founded in Switzerland the brand has created some of the industries most beloved formulas, that really work. Just ask any beauty aficionado you know. Understanding the importance of the environment of which so many of its precious resources are sourced, the brand changes its focus this month. Making a donation to the ETH Foundation it is set to support the Section of Glaciology of Continental Europe’s number one ranked university. “We are very honored to support ETH with this donation. Their pioneering work in the field of climate studies, glaciology and environmental conservation is in line with La Prairie’s overarching value of Swissness – a value centered on excellence and innovation – and its heritage of applying scientific advancements to the preservation of natural beauty,” says Patrick Rasquinet, Chief Executive Officer of La Prairie.
Courtesy of La Prairie
Looking to the future, the research aims to help combat climate change. The glaciers located in the iconic Swiss Alps have been affected in particular with the rising temperature the world is currently facing. At a shocking rate, the area has been affected by the melting and receding of its ice masses. “We firmly believe that it is essential to support and encourage academics working in the field of environmental research in order to protect not only the natural beauty of La Prairie’s birthplace but to preserve its resources for generations to come,” explains Rasquinet. This research will also help further afield. With the melting ice, sea levels are also on the rise with the global average has increased between 10 and 20 centimeters in the past one hundred years. With this in mind, ETH Zurich is also looking into plans and strategies for mitigating and adapting to the changes to come.
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