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Kylie Jenner Reveals Plans of a “Secret Brand” By Her Toddler Daughter Stormi

Photo: via Instagram/@kyliejenner

Kylie Jenner has revealed that her three-year-old daughter, Stormi Webster, not only has her own office at the Kylie Cosmetics headquarters but is “working on her own brand” that is set to launch imminently.

Jenner made the admission during the latest installment of her YouTube series “Inside Kylie Cosmetics” which charts the growth of Kylie Cosmetics ahead of the brand’s relaunch later this month. During the video, viewers were treated to footage of Stormi running across the Kylie Cosmetics headquarters, sitting in on meetings, and allowing cameras around a small pink and white table set for kids, which Jenner calls Stormi’s “own office where she gets all her business done.”

“She’s actually launching a little secret brand soon,” Jenner said. “We’ve been working on it for a while, but finally it’s pedal to the metal.” The 23-year-old beauty mogul went on to say that she believes Stormi is destined to follow in her entrepreneurial footsteps, after being surrounded by so many “strong women,” referencing her mother Kris Jenner and the Kardashian sisters. Elsewhere in the video, Kylie Cosmetics’ chief commercial officer said that she believes all the employees of the company will one day “be working for Stormi.”

What the brand is and how much Stormi will be involved in it is unknown. For now, fans are speculating over whether the launch could be related to Kylie Baby, a new company Jenner hinted at on Instagram back in June, after posting a photo of Stormi alongside the caption, “bath time with @kyliebaby.”

On June 27, Jenner announced that she is reformulating her entire makeup brand to be fully vegan and clean before the relaunch.

Read Next: Kim Kardashian’s Beauty Brand to Temporarily Shut Down Before a Complete Reboot

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