Kourtney Kardashian Barker is adding a new wellness venture to her portfolio. The reality TV star and entrepreneur, who also founded the lifestyle community Poosh, has now launched a vitamin brand named Lemme. “After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would legitimately look forward to taking every day,” Kardashian Barker stated in the announcement.
Each formula in the ingestible beauty brand was muscle tested on herself, and features three gummy variants: Lemme Focus, a strawberry-flavored gummy cognizin citicoline, lion’s mane, MCT oil; Lemme Chill, a berry-flavored gummy with ashwaghanda and goji berry; and Lemme Matcha, which is said to be partially inspired by her relationship with husband Travis Barker. They come packaged in clear lilac bottles with matching pastel labels, inspired by vintage candy jars and Kardashian Barker’s love for them.
While her sisters Kim and Kylie have a major hold on the beauty and skincare world with their respective lines, a vitamin brand makes sense for Kourtney Kardashian who is a known wellness enthusiast. The 43-year-old previously fronted Vogue Arabia’s July/August 2020 Wellness Issue, where she shared that her clean living journey began when she had her first child, “I started learning about what we put in our bodies and then it was kind of a snowball effect. You can’t unlearn the information,” she said.
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Speaking to WSJ about Lemme, and how the brand name came to be, Kardashian Barker said, “I couldn’t think of the right word for each scenario [in which to take a supplement], but we’d say all the time, ‘Lemme focus on this.’ Once we realized we use it so much in our vocabulary, none of us could get it out of our heads. You know, Lemme-everything-that-I’m-doing.”
Kardashian Baker’s Lemme will be available to purchase via the brand’s website from September 27.