The beauty market is flooded with new launches and innovations, especially when it comes to mascara. For those that are after a product that’s vegan-friendly but still offers game-changing results, the product pool can often be quite shallow. That’s why women have been eagerly awaiting Kat Von D’s latest drop. The brands first mascara launch in five years, Go Big or Go Home is a 100% vegan and cruelty-free formula. Using plant-based waxes from the likes of olive and sunflower oil, the formula doesn’t rely on the beeswax that so many others turn to.
The promise? Extra volume and lift, leaving your lashes jet black and looking fluffy. That’s down to the brush that was inspired by a round bristle hairbrush. Working with the formula that has been created to be lightweight, this ensures lashes don’t drop midway through the day. Requiring at least two coats to see each and every lash coated, the formula is buildable. With the wavy fibre bristles of the wand, even if you keep sweeping away lashes won’t look clumpy. Although it doesn’t claim to be waterproof, the formula is also a great option for those worried about any smudging.
Go Big or Go Home vegan mascara by Kat Von D is US23 or AED/SAR120 available at Sephora