It’s no secret that the Kardashian Jenner family loves beauty. Three out of the five sisters have launched their own brands including Kylie Cosmetics, Kylie Skin, KKW Beauty, KKW Fragrance, and Poosh. This isn’t to mention the hundreds of deals, collaborations, editorials, and workshops they’ve all been part of. Not letting the girls have all the fun, it has been reported that Kanye West has filed the trademark for Yeezy Beauty.
This isn’t the first time West has filed for a beauty trademark. Back in 2017, the rapper-turned-entrepreneur trademarked ‘Donda Cosmetics’ after his mother who sadly passed away in 2007. Under the Yeezy Beauty trademark, West can potentially launch everything from makeup to false lashes, nail polish to perfume, hair care to shaving creams, and even toothpaste and deodorant. There have also been reports that the potential brand may offer wellness items like aromatherapy pillows, bath crystals, and scented pinecones. If there’s one thing we know about West, it’s to expect the unexpected.
With an expansive portfolio that includes brands, collaborations, and other products, West has recently reached billionaire status with Forbes announcing the news in April. His most successful venture to date has been his streetwear and sneaker brand Yeezy. Yeezy Season 1 which launched in 2015, is now on it’s eight-season with sold-out sneaker drops arriving throughout the past five years. Yeezy is also tied to sporting giant Adidas by contract, who manufactures, markets, and distributes the shoes.